Jurnal Manajemen Bisnis
Vol. 1 No. 1 (2011): April

FAKTOR -FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PEMBELIAN MAKANAN JAJAN TRADISIONAL DI KOTA MALANG

Uci Yuliati (Unknown)

Article Info

Publish Date
11 Jan 2013

Abstract

Fakultas Ekonomi Universitas Muhamadiyah MalangE-mail: uci@umm.ac.idABSTRACTThis research title is The Buying Factors Considered by Consummers On Traditional Cake inMalang City. Its aim is to learn buying factors considered by Malang residents in traditional cakes'consumption. All respondents are Malang residents who have been ever buying and consummingtraditional cake at market in Malang city. The result of research shows that there are 8 buying factorsconsidered in traditional cake consumption, namely personality (First Factor), price, promotion,javanese culture, knowledge, place, experience and life style. Based on the result, it can beconcluded tha the most buying factors considered is personality, namely education, age, job, gender,motivation, grand mother/fathers' custom and family custom.Keyword : buying factors

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Journal Info
Jurnal Manajemen Bisnis
Website

Abbrev

jmb

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Universitas Muhammadiyah Malang published Manajemen Bisnis (MB) journal in 2011. Start in December 2018, the MB journal has online ISSN 2655-2523 for articles that publish started from Volume 9 No. 1, April 2019. Then, start from Volume 9 No. 2. MB journal has been accredited for SINTA 4. MB ...