Jurnal Ipteks Terapan : research of applied science and education
Vol. 14 No. 4 (2020): Jurnal Ipteks Terapan ( Research of Applied Science and Education )

THE EFFECT OF PROMOTION AND TOURISM FACILITIES ON TOURIST INTERESTS AND ITS IMPACT ON TOURIST LOYALTY IN MANDEH TOURISM AREA (STUDY BASED TOURISM IN MANDEH TARUSAN AREA WEST SUMATERA)

Dori mittra candana (Universitas Putra Indonesia “YPTK” Padang)
Muhammad Pondrinal (Universitas Putra Indonesia “YPTK” Padang)
Rio Andhika Putra (Universitas Putra Indonesia “YPTK” Padang)
Ratih Purwasih (Universitas Putra Indonesia “YPTK” Padang)

Article Info

Publish Date
31 Dec 2020

Abstract

This study aims to determine the effect of promotion and tourist facilities on tourist interest and its impact ontourist loyalty in the tourist area of Mandeh. The sample in this study were tourists who visited the Mandehtourist area. This study uses quantitative methods with Structrul Equation Modeling (SEM) Partial Least Square(PLS) analysis tools. The results in this study indicate a positive and significant effect of promotion and tourismfacilities on tourist interest. Promotion and tourism facilities have no significant effect on tourist loyalty. Thereis also a positive and significant influence of tourist interest on tourist loyalty. Meanwhile, there is a positiveand significant influence of promotion and loyalty through tourist interest. And there is a positive and significantinfluence on tourism facilities and loyalty through tourist interest

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Journal Info
Jurnal Ipteks Terapan : research of applied science and education
Website

Abbrev

jit

Publisher

Lembaga Layanan Pendidikan Tinggi Wilayah X

Subject

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Veterinary Other

Description

The journal focuses on publishing unpublished original research results anywhere such as: the research result on applied science and education such as: curriculum development and learning, character education, technology and instructional innovation, and learning evaluation. the research result on ...