Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Vol 15 No 2 (2021): Jurnal Ekonomi, Bisnis & Entrepreneurship

THE INFLUENCE OF SERVICE QUALITY AND PROMOTION ON CUSTOMER DECISIONS: STUDY ON ONE OF THE ISLAMIC BANKING IN BANDUNG

Deani Dhiwanti (STIE Pasundan, Bandung)
Soelaiman Sukmalana (STIE Pasundan, Bandung)

Article Info

Publish Date
15 Oct 2021

Abstract

One of the essential factors in marketing the Islamic banking sector is the customer's decision to save. This study aims to determine the effect of service quality and promotion on customer decisions to save. For this reason, the researcher uses a survey approach to nasals at one of the Islamic banking in Bandung City with 100 customers as respondents. This study uses a descriptive and verification approach to answer the posed problem formulation. The study results indicate that there is a significant effect of service quality and promotion on customer decisions to save. The results of the study recommend promoting through social media such as Instagram Ads, Facebook Ads, and Youtube Ads and increasing QRIS merchants to attract new customers under the age range of 30 years.

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Journal Info
Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Website

Abbrev

jebe

Publisher

Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung

Subject

Economics, Econometrics & Finance

Description

The scope of this journal covering the field Business and Management. Topic related to these field can be Business and Management, entrepreneurship, finance and financial services, human resource management, marketing, industrial relations, insurance, intellectual property management, international ...