Pasundan International of Community Services Journal (PICS-J)
Vol 3 No 2 (2021): Volume 03 Number 02 December 2021

DEVELOPMENT OF LEMON-BASED BEVERAGE BUSINESS AS A COMMUNITY IMMUNE INCREASE IN THE NEW NORMALITY ERA

Andre Suryaningprang (Sekolah Tinggi Ilmu Ekonomi Indonesia Membangun (INABA))
Arie Hendra Saputro (Universitas Indonesia Membangun)
Listri Herlina (Universitas Indonesia Membangun)
Dedi Supiyadi (Universitas Indonesia Membangun)



Article Info

Publish Date
25 Jan 2022

Abstract

The problem that faced partners is the not yet optimal application of digital marketing in marketing products. The solution to each of these problems is to utilize ADS Facebook and Social Media and provide assistance and training. By providing these solutions, it is hoped that there will be an increase in sales and an increase in social media interaction and being registered in the Market Place. The specific target of this activity is that partners can market their products to various regions so that the distribution radius is wider and in line with increased sales. The method used is to identify needs, SWOT analysis and Expalanatory Survey to Javaganics Partners. The implementation stages consist of (1) Digital Marketing training and empowerment; (2) Data analysis; (3) Coordination of partners and researchers; (4) and internal administration of the institution; (5) Institutional self-evaluation and institutional development funds.

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Journal Info

Abbrev

pics

Publisher

Subject

Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Materials Science & Nanotechnology

Description

International community service Journal pasundan or PICS-J contains a variety of scientific articles about the activities of the community that deal with all areas of science, both in the broad sense as well as in specific fields related to current issues from a variety of multi discipline that ...