Jurnal Abdimas Bina Bangsa
Vol. 2 No. 2 (2021): Jurnal Abdimas Bina Bangsa

PENGENALAN TEKNOLOGI INFORMASI PADA UMKM TEH KELOR AGAR MAMPU BERSAING DI MASA PANDEMI COVID-19

Sri Karnila (Institut Informatika dan Bisnis Darmajaya)
Neni Purwati (Institut Informatika dan Bisnis Darmajaya)
Hendra Kurniawan (Institut Informatika dan Bisnis Darmajaya)
Nurjoko Nurjoko (Institut Informatika dan Bisnis Darmajaya)



Article Info

Publish Date
20 Dec 2021

Abstract

The COVID-19 pandemic has had a very significant impact on all lines of human life. Usaha Mikro Kecil dan Menengah (UMKM) which were originally able to conduct sales conventionally through stalls or shops, which with limitations must transform to selling online. The method used is the activity socialization stage, preparation stage, implementation stage and reporting stage. Pengabdian Kepada Masyarakat (PKM) activity in Pidada Village, Panjang District, Bandar Lampung Regency, we carried out activities on developing UMKMs based on local wisdom, by providing an introduction to the use of information technology. Kelor tea is one of the SMEs in Pidada village which in its production process empowers local women to increase the economic income of Pidada villagers. During PKM at UMKM Teh Kelor we made several innovations, packaging by labeling and branding products, as well as marketing products online. The use of information technology for the sale of Moringa tea is carried out so that MSMEs of Moringa Tea are able to compete during this COVID-19 Pandemic

Copyrights © 2021






Journal Info

Abbrev

jabb

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...