JAM : Jurnal Aplikasi Manajemen
Vol 11, No 4 (2013)

Peranan Kepercayaan Konsumen sebagai Variabel Mediasi dalam Meningkatkan Komitmen Konsumen berbelanja secara online di Jakarta

. Hasyim (Universitas Esa Unggul Jakarta)

Article Info

Publish Date
26 Feb 2014

Abstract

Abstract: The purpose of this article is to present the role of consumer trust as a mediator variable between consumer perceived value, and company reputation for building the customer commitment in online shopping behaviour. Data was collected via self-administered questionnares from a purposive samples drawn from the population of online consumers with focus on Jakarta area. The results of statistical analysis shows that consumer trust is a key factor in development of costumer commitmen on online shopping means Customer Commitment can be developed by developing the perceived value and company reputation via Consumer Trust. This study and their results have several limitation and indicate direction for further research. Keywords: consumer perceived value, reputation, consumer trust, customer commitment, online shopping behaviour

Copyrights © 2014




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
173.717 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JAM : Jurnal Aplikasi Manajemen
Website

Abbrev

jam

Publisher

Universitas Brawijaya

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Aplikasi Manajemen - Journal of Applied Management (JAM) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field of functional management (marketing, finance, human resources, and operations) as well as the applied management and ...