Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
Vol 20, No 1 (2022): Februari 2022

BEBERAPA VARIABEL YANG MEMPENGARUHI KEPUASAN KONSUMEN

IING SRI HARDININGRUM (Universitas Islam Kadiri Kediri)
BENY MAHYUDI (Universitas Islam Kadiri Kediri)

Article Info

Publish Date
03 Feb 2022

Abstract

This study analyzes several variables that affect consumer satisfaction at the Gambir Tiga Putri Kediri Cracker Company. Some of these variables are consumer confidence and customer satisfaction. By analyzing a sample of 86 consumers who bought Gambir Crackers from the Tiga Putri Kediri company and analyzed using multiple linear regression, the results showed that consumer trust had a significant effect on consumer loyalty by 0.257, and consumer satisfaction influenced consumer loyalty by 0.525. The results of the analysis also show a coefficient of determination of 0.833 which means that consumer confidence and customer satisfaction have a significant effect on consumer loyalty.Keywords: consumer trust, consumer satisfaction, consumer loyalty

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Journal Info
Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
Website

Abbrev

JAK

Publisher

Sekolah Tinggi Ilmu Ekonomi Indonesia Malang

Subject

Economics, Econometrics & Finance Education

Description

Akademika, Jurnal Manajemen, Akunntansi dan Bisnis diterbitkan oleh program Studi S1 Manajemen STIE Indonesia Malang setiap periode 2 edisi dalam satu tahun, dikelola oleh Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia ...