CIVITAS: Jurnal Studi Manajemen
Vol 3, No 1 (2021): Januari 2021

Pengaruh Pelayanan dan Fasilitas Terhadap Tingkat Kepuasan Pelanggan Pada Cordela Inn Millennium Hotel Medan

Parjo Sihite (Sekolah Tinggi Ilmu Manajamen SUKMA Medan)
Riandani Rezki Prana (Sekolah Tinggi Ilmu Manajamen SUKMA Medan)

Article Info

Publish Date
21 Feb 2022

Abstract

This research aimed at analyzing the influence of service and facility on customer’s satisfaction at Cordela Inn Millennium Hotel Medan. This research belongs to quantitative research with variables of service, facility and customer’s satisfaction. The data were collected by means of questionnaire, interview, observation, and documentation. The accidental sampling technique were deployed to obtain 89 respondents of Cordela Inn Millennium Hotel Medan. The data were then analyzed using multiple linear regression formula. The result of determination coefficient showed score of R Square was 0.577%, that meant the influence of service and facility on customer’s satisfaction was 57.7%. From the result of this research, it can be concluded that of service and facility variables have positive influence and significant on customer’s satisfaction at Cordela Inn Millennium Hotel Medan.

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Journal Info
CIVITAS: Jurnal Studi Manajemen
Website

Abbrev

civitas

Publisher

Sekolah Tinggi Ilmu Manajemen Sukma Medan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

CIVITAS: Jurnal Studi Manajemen adalah jurnal yang memuat hasil penelitian mahasiswa dan dosen di lingkungan Sekolah Tinggi Ilmu Manajemen Sukma di bidang Manajemen SDM dan Organisasi, Manajemen Keuangan, Manajemen Pemasaran dan topik-topik ilmu manajemen lainnya. ...