Global Research on Tourism Development and Advancement (GARUDA)
Vol 3 No 1 (2021): Global Research on Tourism Development and Advancement (GARUDA)

Optimalisasi Sistem Social Media Marketing untuk Membangun Awareness dengan Membuat Konten Online

Raihanda Rafi (Universitas Prasetiya Mulya, Kampus BSD, Tangerang Selatan, Banten, Indonesia)
M. Risvan fajriana (Universitas Prasetiya Mulya, Kampus BSD, Tangerang Selatan, Banten, Indonesia)
Irman Jayawardhana (Universitas Prasetiya Mulya, Kampus BSD, Tangerang Selatan, Banten, Indonesia)
Radityo Susilo (Universitas Prasetiya Mulya, Kampus BSD, Tangerang Selatan, Banten, Indonesia)
Junas Miradiarsyah (Universitas Prasetiya Mulya, Kampus BSD, Tangerang Selatan, Banten, Indonesia)



Article Info

Publish Date
14 Apr 2021

Abstract

The research explained about a sport event called Event Basket Pro that has been established since 2003, Event Basket Pro is one of professional basketball league in Indonesia and runs for approximately 8 months every season. Improvements are needed to make this event sustain, despite the fact that this event has operated for more than 15 years. Based on the research that was conducted using Soft System Methodology, it was found that Event Basket Pro having difficulties to create relevant digital marketing content related to their marketing target. The author suggested optimalizaton the system of social media marketing. In order to achieve it, according to the recommendation of conceptual model, every stakeholders had to play their role in planning, implementing and evaluation.

Copyrights © 2021






Journal Info

Abbrev

Garuda

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

This journal examines the phenomenon of unique interrelation between tourism activities, community development, and environmental sustainability, with the aim to find an alternative solution for sustainable tourism development, including: - Cultural and Heritage Tourism - Sustainable Tourism - ...