SMBJ: Strategic Management Business Journal
Vol. 1 No. 02 (2021): Ed. 02

COMMUNICATION AND INTERACTIVE MARKETING MANAGEMENT THROUGH INTERNET ADVERTISING

Syahrial Shaddiq (Universitas Cahaya Bangsa)
Wuri Handayani (Universitas Islam Kalimantan)

Article Info

Publish Date
31 Dec 2021

Abstract

Internet advertising is a development of interactive online marketing communication media that marketers can choose from. The various advantages of internet advertising compared to traditional marketing communication media make this media increasingly used. Social networks or social media have the potential to help SMEs in marketing their products and services (Viral Marketing). Because it is able to reach large areas in a cost-effective manner. Through social networking, SME businesses can carry out marketing activities such as introducing products, establishing communication with customers and potential customers, and expanding business networks. And in its implementation also implements a Customer Relationship Management strategy.

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Journal Info
SMBJ: Strategic Management Business Journal
Website

Abbrev

smbj

Publisher

Universitas Pembinaan Masyarakat Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Strategis Bisnis Manajemen (SMBJ) menerbitkan penelitian yang menyelidiki strategi bisnis organisasi dalam mengelola kinerja karyawan di tempat kerja untuk meningkatkan kinerja organisasi dengan menawarkan berbagai informasi penelitian tentang perilaku kerja. Jurnal ini didedikasikan untuk ...