Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Vol 5 No 1 (2022): APTEKMAS Volume 5 Nomor 1 2022

PELATIHAN OPTIMASI PEMASARAN ONLINE DENGAN MEMANFAATKAN SEARCH ENGINE OPTIMIZATION (SEO) PADA KOMUNITAS PENGUSAHA MUDA

Rizky Tahara Shita (Universitas Budi Luhur)
Lauw Li Hin (Universitas Budi Luhur)
Anita Diana (Universitas Budi Luhur)
Dwi Achadiani (Universitas Budi Luhur)
Fatmasari Fatmasari (Universitas Budi Luhur)

Article Info

Publish Date
03 Mar 2022

Abstract

The existence of a online market has become a common thing and has its own market share. Some of the factors that make entrepreneurs switch to the online market, among others, are wider marketing at a lower cost and more targeted. For this reason, it is necessary to improve online marketing techniques to increase the income of entrepreneurs. Some of the obstacles experienced by the Young Entrepreneurs Community (KPM) include the not yet maximal knowledge of online marketing of business products, especially online marketing optimization techniques with the Google search engine, and the lack of maximum training facilities among KPM. Therefore, in this community service activity, training on online marketing optimization techniques by utilizing the Google search engine for KPM circles is needed, so that young entrepreneurs can utilize and apply it in their business. The training committee team carried out a series of stages in the preparation of this training, namely by observing, then interviewing, and studying the literature. Then the methods, theoretical explanations and practicals directly to the participants, were applied during the training. As a result, KPM circles can find out the introduction of online businesses and optimize their business through search engines, thus helping partners in realizing the vision and mission of KPM itself. KPM circles can also save on marketing costs and are more targeted than conventional marketing methods.

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Journal Info
Aptekmas : Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

aptekmas

Publisher

Politeknik Negeri Sriwijaya

Subject

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Description

Publikasi jurnal ini memuat tentang pengembangan dan penerapan Ipteks serta model atau konsep dan atau implementasinya dalam meningkatkan partisipasi masyarakat dalam pembangunan, pemberdayaan ...