Journal Competency of Business
Vol 1 No 1 (2017): Journal Competency of Business

FAKTOR-FAKTOR PRODUK SIAP SAJI MEMPENGARUHI PERILAKU KEPUTUSAN KONSUMEN (Study Kasus Di Kota Yogyakarta)

Wendri Rusli (Unknown)
Retno Kurnianingsih (Unknown)
Ahmad Saefudin (Unknown)

Article Info

Publish Date
03 Jul 2017

Abstract

This research intent to measure factor’s success product that did by entrepreneur fast food at Yogyakarta passes trough spontaneous zoom yardstick buy. Factor success measurement product on obsevational in utiliizes analysis qualitative that gets bearing with price factor, availability of fast food, hygiene and taste to buyer decision. Utilizing bifilar Linear Regresion at deep obsevational it points out assess Constanta negative, meanwhile price, and availability of product, taste and constant hygiene. This observational result points out that after firm does assessment to perceive and hygiene as thing dominant.

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Journal Info
Journal Competency of Business
Website

Abbrev

JCoB

Publisher

Universitas Cokroaminoto Yogyakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal Competency of Business is a peer-reviewed journal published twice a year (July and December) by the Management Study Program at Universitas Cokroaminoto Yogyakarta. Journal Competency of Business discusses management and business broadly and its applications, especially for research relevant ...