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All Journal Jurnal Manajemen Jurnal Riset Manajemen dan Bisnis Journal Competency of Business
Wendri Rusli
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pelayanan, Ketersediaan Mempengaruhi Lolayitas Melalui Kepuasan dan Kepercayaan (Study: Bengkel Kendaraan Roda Dua Poen di Kotamadya Yogyakarta) Wendri Rusli
JURNAL MANAJEMEN Vol 1 No 1 (2011): JURNAL MANAJEMEN VOL. 1 NO. 1 DESEMBER 2011
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v1i1.131

Abstract

Marketing for customer loyalty is unchalenged and mastering customer needs to be improved at long term. This research is to test element which has relationship with customer loyalty that is: availability of spare part, trust, satisfaction. There are 120 respondents has interviewed and the data analyzed using Structural Equation Modelling (SEM). Result show that service are positively related to satisfaction, spare part availability positively related to customer satisfaction and customer satisfaction are positively related to loyalty. Service positively related to trust, spare part availability are positively related to trust and customer loyalty . Managerial implication suggest to improved satisfaction, trust to increase service quality and availability of spare part. Key word: Service, availability of spare part, satisfaction, trust and customer loyalty.
FAKTOR-FAKTOR PRODUK SIAP SAJI MEMPENGARUHI PERILAKU KEPUTUSAN KONSUMEN (Study Kasus Di Kota Yogyakarta) Wendri Rusli; Retno Kurnianingsih; Ahmad Saefudin
Journal Competency of Business Vol 1 No 1 (2017): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.526 KB) | DOI: 10.47200/jcob.v1i1.641

Abstract

This research intent to measure factor’s success product that did by entrepreneur fast food at Yogyakarta passes trough spontaneous zoom yardstick buy. Factor success measurement product on obsevational in utiliizes analysis qualitative that gets bearing with price factor, availability of fast food, hygiene and taste to buyer decision. Utilizing bifilar Linear Regresion at deep obsevational it points out assess Constanta negative, meanwhile price, and availability of product, taste and constant hygiene. This observational result points out that after firm does assessment to perceive and hygiene as thing dominant.
PENGARUH INOVASI PRODUK KREATIF KASONGAN YOGYAKARTA MENEMBUS PASAR INTERNASIONAL Wendri Rusli; Citra Ayudiati; Gita Apriliana
Journal Competency of Business Vol 1 No 2 (2017): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.947 KB) | DOI: 10.47200/jcob.v1i2.652

Abstract

This paper tries to investigate the role of art the creative process in the creative industry entrepreneurs using a qulitative approach. The sample were 34 entrepreneurs from taracotta industries. The investigation reveald that art were very helpful for the creative industry entrepreneurs to creation of new ideas. The skill in the art also has many advantages. The creative process consist of many stages and the role of enretion is very significant and sensitivity can be trained by education. The reference seeking important to sensitivity and internet is very important source in the process.
SIKAP MASYARAKAT TERHADAP PRODUK DETERJEN DI KOTA YOGYAKARTA Wendri Rusli
Jurnal Riset Manajemen dan Bisnis Vol 6, No 2 (2011): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2011.62.65

Abstract

This study examines the effect ofadvertisement, brand, dan product quality on society attitudein Yogyakarta. Thesampleis drawn with a stratified random precedure, resulted on therespondents 100 fromyogyakarta society. Using Ajzen and Fishbein analysis, the results showthat advertisement, brand, and product qualityinfluence on society’s attitude in Yogyakarta.Keywords: Advertisement, Brand, Product Quality, Attitude
Co-Authors Ahmad Saefudin Citra Ayudiati Gita Apriliana Retno Kurnianingsih