INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Vol 5 No 2 (2022): International Journal of Education, information technology and others

The Influence of Corporate Image and Service Quality on Consumer Decisions to Use Delivery Services at J&T Express Bintaro Branch

Ahmad Nurhadi (Universitas Pamulang)
Umi Nariawati (Universitas Komputer Indonesia)
Azhar Affandi (Universitas Pasundan)
Sidik Priadana (Universitas Pasundan)
Heri Erlangga (Universitas Pasundan)

Article Info

Publish Date
31 Mar 2022

Abstract

This study aims to determine the effect of corporate image and service quality on consumer decisions to use delivery services at J&T Express Bintaro Branch. The method used is explanatory research with analytical techniques using statistical analysis with regression, correlation, determination and hypothesis testing. The results of this study that corporate image has a significant effect on purchasing decisions by 40.8%, hypothesis testing is obtained t count > t table or (8,183 > 1,985). Service quality has a significant effect on purchasing decisions by 41.7%, hypothesis testing is obtained t count > t table or (8,331 > 1,985). Corporate Image and Service Quality simultaneously have a significant effect on Purchase Decisions with the regression equation Y = 9,720 + 0.380X1 + 0.375X2 and the contribution of the influence is 51.8%, hypothesis testing is obtained F count > F table or (51,601 > 2,700.

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Journal Info
INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Website

Abbrev

IJEIT

Publisher

peneliti.net collaborate with Indonesian education lecturer associations

Subject

Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

Description

nternational Journal of Education, information technology and others (IJEIT) ISSN 2623-2324 (Print) ISSN 2654-2528 (Online) is printed in Indonesia and published twice a year (August and December) by peneliti.net collaborate with Indonesian education lecturer associations (ADPPI). IJEIT is dedicated ...