<![CDATA[This study aims to reveal the strategy of Madrasah Principal in improving the image of a Madrasah Aliyah Negeri (MAN) in Manggarai Ruteng during the current Covid 19 pandemic. This research uses a qualitative approach with the type of case study. Data collecting use interview, observation, and documentation techniques. While the data analysis technique, the researchers use an interactive analysis model consisting of four interrelated components: data collection, data simplification, data exposure, drawing and submitting conclusions. The results showed that: (1) the strategy of the principal of the madrasa in building the image was carried out in three stages, (a) studying various strengths and weaknesses of the Madrasah, (b) improving the internal condition of the Madrasah both in terms of physical and non-physical aspects, and (c) to promote and introduce Madrasah to the public. (2) The strategy of the principal in improving the image of the Madrasah is through two steps, (a) internal step to strengthen the Madrasah and (b) external Madrasah to show the Madrasah to the community. (3) the impact that arises from the image: (a) Realizing quality Madrasah that can meet the educational needs of the community, (b) Improving the quality of public education, (c) A religious community culture is the main driving force for Madrasah to become a centre for religious activities, and (d) Increase public confidence in the existence of Madrasah with evidence that the number of students increases every year.]]>
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