Empowerment : Jurnal Pengabdian Masyarakat
Vol 5, No 02 (2022): Empowerment

Pemanfaatan Smartphone Sebagai Sarana Promosi Batik Incung, Jambi

Herlina, Vivi (Unknown)
Zam, Efvy Zamidra (Unknown)



Article Info

Publish Date
11 Apr 2022

Abstract

Batik incung is a typical batik from Kota Sungai Penuh in Provinsi Jambi. The marketing method used is still conventional, by displaying products in stores. The workshop activities are carried out by using a smartphone as a tool because it is easier to use. The method is used not only in lectures, and discussions, but also in practical implementation. Three practices were given, promotion through social media, online store in the marketplace, and making promotional videos. The benefits that could be obtained not only increased knowledge and understanding about product promotion on the internet by using a smartphone, and being able to apply it. Therefore, this activity is expected can be applied continuously.

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Journal Info

Abbrev

empowerment

Publisher

Subject

Social Sciences

Description

EMPOWERMENT adalah media penerbitan karya tulis berbasis hasil pengabdian masyarakat dosen dan mahasiswa, menerima tulisan dari berbagai disiplin ilmu pengetahuan/multidisipin. Jenis naskah yang dipublikasikan adalah naskah asli/orisinal hasil pengabdian kepada masyarakat, jurnal ini terbit dalam 6 ...