J-MAS (Jurnal Manajemen dan Sains)
Vol 7, No 1 (2022): April

Analisis Pengaruh Atmosfer Cafe Terhadap Keputusan Pembelian Produk Coffe pada Masyarakat Karawang

Celvin Surya Dharma (Universitas Singaperbangsa Karawang)
Hawignyo Hawignyo (Universitas Singaperbangsa Karawang)

Article Info

Publish Date
21 Apr 2022

Abstract

The purpose of this study was to analyze the effect of the cafe atmosphere on the interest in buying Kaula coffee products in the Karawang community. There are two key respondents who became informants in this study. This study uses a qualitative approach, and data collection techniques through interviews. From this study, it was found that the cafe atmosphere had an effect on people's buying interest, a comfortable outdoor atmosphere and live music could increase people's purchasing power for Kaula coffee products. In addition, it was found that the rainy season had an impact on the decrease in the number of visitors because Kaula Coffee used the Outdor theme.

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Journal Info
J-MAS (Jurnal Manajemen dan Sains)
Website

Abbrev

jmas

Publisher

Universitas Batanghari Jambi

Subject

Economics, Econometrics & Finance Social Sciences

Description

J-MAS (Jurnal Manajamen dan Sains) diterbitkan oleh Program Magister Manajemen Universitas Batanghari, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen. J-MAS (Jurnal Manajamen dan Sains) terbit sebanyak dua kali dalam setahun yaitu pada bulan April dan Oktober. Jurnal ini mempublikasikan artikel ...