Journal of Marketing Innovation
Vol. 2 No. 1 (2022)

Quick Response Indonesian Standard (QRIS): Does Government Support Contribute to Cashless Payment System Long-term Adoption?

Ajeng Awliya Puspitasari (Universitas Indonesia)
Imam Salehudin (Universitas Indonesia)

Article Info

Publish Date
19 Mar 2022


The payment system industry in Indonesia and the regulator have developed a standard QR Code in Indonesia that applies to all payment system operators, called the Quick Response Indonesian Standard (QRIS). Payments with QRIS are intended for easier, faster, and safer transaction processes. The purpose of this study was to examine the relationship between effort expectancy, social influence, innovativeness, perceived usefulness, government support, and behavioral intention to continue using QRIS. This research was conducted on 275 respondents in Indonesia who had made payments through QRIS. The findings of this study indicate that Government Support has a positive and significant relationship to behavioral intention to continue using QRIS, both directly and through the mediation of trust and perceived usefulness. Additionally, effort expectancy, social influence, innovativeness, perceived usefulness, and trust also directly affect behavioral intention.

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Journal Info





Economics, Econometrics & Finance Social Sciences


Journal of Marketing Innovation (JMI) is an open-access journal published by Politeknik Negeri Bandung (Bandung State of Polytechnic), Indonesia. JMI welcomes articles in the field of marketing throughout the world, both theoretical and applied. JMI only accepts manuscripts that have not been ...