Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal of Marketing Innovation
Ajeng Awliya Puspitasari
Universitas Indonesia
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Quick Response Indonesian Standard (QRIS): Does Government Support Contribute to Cashless Payment System Long-term Adoption? Ajeng Awliya Puspitasari; Imam Salehudin
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.095 KB) | DOI: 10.35313/jmi.v2i1.29

Abstract

The payment system industry in Indonesia and the regulator have developed a standard QR Code in Indonesia that applies to all payment system operators, called the Quick Response Indonesian Standard (QRIS). Payments with QRIS are intended for easier, faster, and safer transaction processes. The purpose of this study was to examine the relationship between effort expectancy, social influence, innovativeness, perceived usefulness, government support, and behavioral intention to continue using QRIS. This research was conducted on 275 respondents in Indonesia who had made payments through QRIS. The findings of this study indicate that Government Support has a positive and significant relationship to behavioral intention to continue using QRIS, both directly and through the mediation of trust and perceived usefulness. Additionally, effort expectancy, social influence, innovativeness, perceived usefulness, and trust also directly affect behavioral intention.
Co-Authors Imam Salehudin