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All Journal Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
Imam Salehudin
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Economics, Econometrics & Finance Social Sciences

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Quick Response Indonesian Standard (QRIS): Does Government Support Contribute to Cashless Payment System Long-term Adoption? Ajeng Awliya Puspitasari; Imam Salehudin
Journal of Marketing Innovation (JMI) Vol. 2 No. 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (349.095 KB) | DOI: 10.35313/jmi.v2i1.29

Abstract

The payment system industry in Indonesia and the regulator have developed a standard QR Code in Indonesia that applies to all payment system operators, called the Quick Response Indonesian Standard (QRIS). Payments with QRIS are intended for easier, faster, and safer transaction processes. The purpose of this study was to examine the relationship between effort expectancy, social influence, innovativeness, perceived usefulness, government support, and behavioral intention to continue using QRIS. This research was conducted on 275 respondents in Indonesia who had made payments through QRIS. The findings of this study indicate that Government Support has a positive and significant relationship to behavioral intention to continue using QRIS, both directly and through the mediation of trust and perceived usefulness. Additionally, effort expectancy, social influence, innovativeness, perceived usefulness, and trust also directly affect behavioral intention.
Trying a product virtually before buying: examining the role of flow in the consumer purchase intentions Ratih Siswanina Putri; Imam Salehudin
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.668 KB) | DOI: 10.33021/icfbe.v3i1.3776

Abstract

Augmented Reality (AR) allows consumers to try products, including make-up, on their faces digitally and in real-time, giving rise to a “try the product before buying” experience when shopping online. The main purpose of this research is to know the advantages of implementing AR based on flow theory. This study analyzes the relationship between interactivity, novelty, vividness, flow, learning, information utility, enjoyment, satisfaction, brand attitude, and purchase intentions in online shopping experiences that apply AR technology. The research has been conducted utilizing an online survey of 229 respondents who have used a smartphone application with AR technology. Using the structural equation modelling (SEM) method, hypothesis testing was carried out using Lisrel 8.8 software. The results showed that AR characteristics such as interactivity and novelty could increase flow, but vividness could not. The results also show that flow can affect increasing learning, information utility, and enjoyment. The results show that the application of AR technology can increase satisfaction, brand attitude, and purchase intentions of application users. On the other hand, the increase in purchase intentions is only influenced by flow and brand attitude in the online shopping experience using AR technology.
Co-Authors Ajeng Awliya Puspitasari Andika Pradana Bagus Adi Luthfi Basuki Muhammad Mukhlish Frank Alpert Hammam Haris Tasurru Kirana Rukmayuninda Ririh Lidya Nur Hanifati Ratih Siswanina Putri Rosiwarna Anwar