Segara Widya: Jurnal Penelitian Seni
Vol. 8 No. 1 (2020): Maret

Strategi Desain Dari Visual Branding The 6Th International Seminar on Nusantara Heritage (ISoNH) 2017

I Kadek Dwi Noorwatha (Unknown)
I Gusti Ngurah Wirawan (Unknown)

Article Info

Publish Date
17 Jun 2020

Abstract

This research is a qualitative descriptive study that examines the process of visual branding conceptualization from the 2017 ISoNH Seminar, whose significance is cross-cultural with a multidisciplinary approach. The stage of visual branding conceptualization can be divided into the stages of formulating a brand strategy, the stage of creative execution and the creative implementation stage. The results of the study indicate that ISoNh 2017's branding is an attempt to formulate the meaning of 'archipelago' as a regional identity as part of the creative design strategy of branding of an international seminar.

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Journal Info
Segara Widya: Jurnal Penelitian Seni
Website

Abbrev

segarawidya

Publisher

Institut Seni Indonesia Denpasar

Subject

Arts

Description

The journal presents as a medium to share knowledge and understanding art, culture, and design in the area of regional, national, and international levels. The journal accommodates articles from research, creation, and study of art, culture, and design without limiting authors from a variety of ...