Jurnal Komunikasi
Vol. 16 No. 2 (2022): VOLUME 16 NO 2 APRIL 2022

Function Consuming sebagai Tingkat Kecakapan Literasi Media Digital Masyarakat Yogyakarta

Ade Irma Sukmawati (Prodi Ilmu Komunikasi, Fakultas Bisnis dan Humaniora, Universitas Teknologi Yogyakarta, Yogyakarta, Indonesia)
Irma Handayani (Prodi Sistem Informasi,Fakultas Sains & Teknologi, Universitas Teknologi Yogyakarta, Indonesia)



Article Info

Publish Date
30 Apr 2022

Abstract

Digital competence is one of the skills for users in using digital media. Research on mapping the digital competence category of the people of Yogyakarta was carried out to know the media digital positioning competence of digital media users. The position of digital media user skills is categorized by the k-NN (k Nearest Neighbor) technique data mining method. The objective of this research using the k-NN technique data mining method was carried out by compiling categories that refer to attributions where the attribution refers to the ten competencies of Japelidi's digital media users. The digital media user skills category has four quadrants: Function Consuming, Function Prosuming, Critical Consuming, and Critical Prosuming. This research was conducted in Yogyakarta from June-July 2020 because, during this period, there was a surge in digital media users due to the pandemic. The findings in this research provide information that the competence of using digital media for Yogyakarta residents in the period of June-July 2020 is in the Function Consuming section, and it is in the first quadrant

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Journal Info

Abbrev

jurnal-komunikasi

Publisher

Subject

Arts Humanities

Description

Journal Komunikasi is a peer-review journal published by Department of Communication Universitas Islam Indonesia, Yogyakarta. We welcome all contributions on the following topics: media, journalism, strategic communication and all field related to communication studies. The article ...