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Jurnal Komunikasi
Published by Universitas Islam Indonesia
ISSN : 1907848x     EISSN : 25487647     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Journal Komunikasi is a peer-review journal published by Department of Communication Universitas Islam Indonesia, Yogyakarta. We welcome all contributions on the following topics: media, journalism, strategic communication and all field related to communication studies. The article that uses critical theories/perspectives and encourages the spirit of empowerment would be more preferred.
Arjuna Subject : -
Articles 252 Documents
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Analisis Strategi Promosi pada UMKM Social Enterprise (Studi Kasus Pascorner Cafe and Gallery) Annisa Nurul Fildzah; Ira Dwi Mayangsari
Jurnal Komunikasi Vol. 12 No. 2 (2018): VOLUME 12, NOMOR 2, APRIL 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol12.iss2.art1

Abstract

The culinary business of Micro, Small, Medium Enterprise (MSME) is nowadays the most promising business industry, especially in Bandung, West Java. The beginners believe that culinary business is easy to run. One of the beginners is Pascorner Cafe And Gallery. This special cafe is run by almost 90% ex-prisoner. However people still always underestimate its existence, but the founder believes that with the right promotion strategy, will erase those negative perception. The main goal of this study is to analyze and evaluate the promotion strategy applied by Pascorner and moreover to form an alternative way to support its former promotion strategy. The researcher applied a qualitative method combined with a case study approach. The research showed that Pascorner has been using tools are advertising, sales promotion, and public relation. Alternative promotion strategy formed by the researcher is using Dwi Sapta IMC Model, it could describe how the external and internal environment is and how the people opinion is, clearly and in detailKeywords: MSME, Social Enterprise, Promotion Mix, IMC Model Dwi Sapta
Arti Penting Sense of Crisis bagi Humas dan Pimpinan Perguruan Tinggi Narayana Mahendra Prastya
Jurnal Komunikasi Vol. 12 No. 2 (2018): VOLUME 12, NOMOR 2, APRIL 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol12.iss2.art2

Abstract

No organization is invulnerable towards crisis, including university and/or educational organization. This article aims to give recommendation about the involvement and collaboration between  public relations and the top management in university and/or educational organization, in order to face crisis situation. Crisis situation usually attract media to cover itu. It means, organization should serve the media well, in term giving the information and access to get information. In the other side, media relations activities that usually do by the universities is dominated by making good organization image. Therefore, university’s public relations seems find difficulties when must face the media in crisis situation. Crisis management is the main duty for public relations. But, public relations need support from the top mamangement. In particular situation, representatives from the top manamgement should appear in the media.  Keyword : crisis manamgement, media relations, public relations in educational organization
Implementasi Kebijakan Keterbukaan Informasi Publik pada Dinas Kominfo Kota Tasikmalaya Tiara Indah; Puji Hariyanti
Jurnal Komunikasi Vol. 12 No. 2 (2018): VOLUME 12, NOMOR 2, APRIL 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol12.iss2.art3

Abstract

This study examined the implementation of public information disclosure policies carried out by the Office of Communications and Information Technology of Tasikmalaya. This research was conducted with a qualitative descriptive method. The data were taken through interviews and direct observation at the office and also on social media. This study found that the factors for successful policy implementation; ie Communication, Resource, Disposition and Bureaucratic Structure Factors are quite well fulfilled, while there are some problems; ie the lack of the number of public information service staff as the implementors of policy and of supporting facilities such as a professional camera.  Despite the insufficient number of staff, the implementor able to operate the website as well as social media as a means of disseminating public information. This became one of the keys of the successful implementation of the policy so that Tasikmalaya City Communications Department rewarded as 3rd best social media category in Media Public Relation Award November 2017. Keywords: Policy Implementation, Public Information, The Government city of
Komunikasi Interpersonal Kyai dan Santri dalam Pesantren Modern di Tasikmalaya, Sebuah Pendekatan Interactional View Nadia Wasta Utami
Jurnal Komunikasi Vol. 12 No. 2 (2018): VOLUME 12, NOMOR 2, APRIL 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol12.iss2.art4

Abstract

Kyai-santri in a system called pesantren, has a unique relationship which is formed from the process of continuous interaction in teaching-learning process and in daily life. In this relation, kyai and santri generally keep using interpersonal communication as the main choice in interaction. This paper aims to explore the interpersonal communication between kyai and santri in modern pesantren in Tasikmalaya by using Watzlawick's interactional view approach. The method used is qualitative descriptive with data retrieval technique namely literature study, observation and interview. The research found that, kyai and santri cannot not do communication: both verbal and non verbal; both kyai and santri not only communicate the content but also have a unique way of building relationships; message delivery type is symmetrical with dominated by kyai; and there are many unwritten communication rules of santri-kyai showing the santri's respect for their kyai.Keyword      :Kyai, Santri, pesantren, interpersonal communication, interactional view 
Hantu PKI dan Ujung Rekonsiliasi (Analisis Framing Pemberitaan PKI Era Presiden Abdurrahman Wahid dan Joko Widodo pada Majalah Tempo dan Gatra) Meigitaria Sanita; Puji Rianto
Jurnal Komunikasi Vol. 12 No. 2 (2018): VOLUME 12, NOMOR 2, APRIL 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol12.iss2.art5

Abstract

The issue of PKI and the efforts of reconciliation rose by mass media every year become a controversial issue. This issue increased especially in the era of President Abdurrahman Wahid (Gus Dur) and Joko Widodo. This research explains how Tempo and Gatra constructed PKI and framed the reconciliation issues in this two presidency era. This research uses Robert Entman’s model of framing analysis. The research found that articles in Tempo tend to place the PKI as a victim, support reconciliation efforts, and the importance of historical alignment. According to Tempo, the New Order had a major role in "shaking up" the PKI. Gatra, on the other hand, tends to be balanced and views the history of the PKI as historical traumatic for Indonesian peoples. Gatra supports reconciliation done naturally, and that history should be reexamined. The difference between the two magazines was influenced by ideology, organizational routine, and extra media power. Keywords: PKI, Framing Analysis, Construction, Reconsiliatio
Strategi Membangun Media Daring Melalui Komunikasi Pemasaran Terpadu (Studi Kasus Pada Bertuahpos.com) Gunawan Saleh; Prsetia Rahmad
Jurnal Komunikasi Vol. 12 No. 2 (2018): VOLUME 12, NOMOR 2, APRIL 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol12.iss2.art6

Abstract

Advertising is determining whether or not this online mass media develops. For that the online mass media can not only write and disseminate information, but also must be able to communicate in the context of business communication. The method in this research is descriptive qualitative with interview. The results of interviews with four informants, and concluded that Bertuahpos.com doing business communication strategy through socialization conducted social dimedia, it is intended to introduce bertuahpos.com to masyarakat.Untuk establish effective business communication, bertuahpos.com coffe morning with resource persons. In addition, Bertuahpos.com offers advertisements either directly or indirectly through advertising offer proposals, thereby increasing the company's financial objectives through the advertisements it receives. Bertuahpos.com also provides a means for readers to sell products for free on business store content to enhance viewers. Keywords: Strategy, Online Media, Integrated Marketing Communications.
KOMUNIKASI GEOGRAFI Holy Rafika Dhona
Jurnal Komunikasi Vol. 13 No. 1 (2018): VOLUME 13 NO 1 OKTOBER 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol13.iss1.art1

Abstract

The development of communication and media technology changes spatial formations in human life. A local event becomes a global event in the media network. This condition gave rise to the field of study called by communication geography or media geography. This article is a theoretical review on this field from communication studies perspective. This paper described the growing assumption on the relationship between geography with communication studies. Moreover, this paper explained some basic assumptions of the field and proposed two alternatives the emerging sub-fields according to two scholars; Paul C. Adams and Andre Jansson. In the last, this paper recalled the importance of the field of communication geography in developing communication studies in Indonesia.Keyword : communication, media, communication geography, space/place
TAMAN SEMPUR DAN RUANG PUBLIK: Analisis Geo-Semiotik dan Etnografi Justito Adiprasetio; Sandi Jaya Saputra
Jurnal Komunikasi Vol. 13 No. 1 (2018): VOLUME 13 NO 1 OKTOBER 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol13.iss1.art2

Abstract

Since 2016, Public Park in Indonesia, particularly in West Java has significantly been revitalized. Taman Sempur is one of public parks located in West Java that spent about Rp 2.2 billion for its revitalization process. That massive amount was poured out in order to develop public space for the community. Taman Sempur is a compound where Taman Kaulinan, Taman Skateboard, Taman Ekspresi, big pedestrian and few sports facilities with its own specific functions stand. This research, that applied the combination of geo-semiotic and ethnographic analysis, attempted to observe how meaningful Taman Sempur as urban public space for the community through public space and public sphere approaches. The existing modality indicates that the community have certain attention to participate in Taman Sempur as public space, with some of its flaws in material dimension aspect. At the same time, public sphere nuances still vaguely felt, considering the community’s awareness were not full and even due to habitus individual conflict while becoming part of the “public”.Keywords: Taman Sempur, Urban Public Space, Public Sphere, Geo-Semiotic
KOTA, RUANG, DAN POLITIK KESEHARIAN: Produksi dan Konsumsi Ruang Bersenang-senang dalam Geliat Yogyakarta Ali Minanto
Jurnal Komunikasi Vol. 13 No. 1 (2018): VOLUME 13 NO 1 OKTOBER 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol13.iss1.art3

Abstract

The city grows with its paradox. On the one hand, the city offers dreams, into magnetic spaces that suck anyone to be absorbed in it. However, on the other hand, it becomes the engine to crush all desires and imagination about beauty, well-being, and prosperity that live in the minds of people. Yogyakarta, a city that has many predicates, continues to change. As a space where many different identities live together, Yogyakarta begins to improve by presenting new consumerism sites that have the potential to get rid of public spaces. Reduction of public space stimulates the presence of alternative spaces as a new public space. It will be a destination for citizen escapism to find space of enjoyment. This article wants to see how the space of enjoyment as alternative spaces in Yogyakarta are produced and consumed by the citizens of Yogyakarta.Keywords: City, Yogyakarta, Space of Enjoyment
KONSTRUKSI TEMPAT-TEMPAT DI ASIA DALAM MAJALAH MASKAPAI PENERBANGAN Analisis Isi Mediasi Ruang dan Pengalaman Keruangan di Majalah Maskapai Penerbangan Airasia Travel 3 Sixty Raisa Hashina Rosalini
Jurnal Komunikasi Vol. 13 No. 1 (2018): VOLUME 13 NO 1 OKTOBER 2018
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol13.iss1.art4

Abstract

In-flight magazine mediated space or place to experience of tourism. Then the mediation was contruct of place or space. This study aims to analyze construction of place and models of tourism experience in Asia in the Travel Log rubric, Travel 3Sixty in-flight magazine. The data was analyzed with content analysis method. The result shows that Asia is constructed as a friendly culture place that can provide experience of authentic experience. The research also show that in-flight magazine is a new media which can construct local element into a global element.Keyword : in-flight magazine, mediating place, communication geography, content analysis, construction of Asia.

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