Journal of Environment and Management
Vol. 1 No. 3 (2020): Journal of Environment and Management

Analisis Kepuasan Pelanggan Batik Benang Bintik di Kota Palangka Raya

Wenny Indriastuti (Badan Perencanaan Pembangunan Daerah, Penelitian dan Pengembangan Kota Palangka Raya)
Meitiana (Universitas Palangka Raya)
Bambang Mantikei (Universitas Palangka Raya)

Article Info

Publish Date
01 Oct 2020

Abstract

This research aims to determine the level of customer satisfaction of Batik Benang Bintik in Palangka Raya. This re-search is a quantitative research with field survey techniques. The subjects of the research are 75 customers of Batik Benang Bintik in Palangka Raya with different age and backgrounds. The data were collected through interview and questionnaire instrument which is consist of 15 questions that have previously tested for its validity and reliability. The costumers’ satisfaction were analysed in term of costumer service, promotion, price and shop location in the city. We do hope this research may provide insight to business owner and local government in their effort to enhace the poten-tial market of Batik Benang Bintik, especially in Palangka Raya city.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Environment and Management
Website

Abbrev

jem

Publisher

Universitas Palangka Raya

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Social Sciences

Description

Journal of Environment and Management (JEM) is a peer reviewed, online and open access journal for the publication of original research, reviews or short communication related to managing environmental systems and improving environmental quality. Specific area of interest for the journal include: ...