Jurnal CULTURE (Culture, Language, and Literature Review)
Vol. 9 No. 1 (2022): Jurnal CULTURE (Culture, Language, and Literature Review)

THE PORTRAYAL OF GISELLE’S CHARACTER IN “ENCHANTED” MOVIE: A GENDER STEREOTYPE STUDY

Rizqia Lutfi Kurnia Dewi (Aki University)
Ahmad Muhid (Aki University)
Didit Kurniadi (Aki University)



Article Info

Publish Date
11 May 2022

Abstract

Enchanted (2007) is a musical romantic comedy movie produced by Walt Disney Pictures that combine animated and live action scenes. The movie has interesting characters and plot to analyze. This study examines Giselle’s character in Disney’s Enchanted movie, the connection with gender-role stereotypes, and the moral values from the story. Data were collected by using library research method and analyzed through structural approach and coded content analysis approach based on coding characteristics. Results showed that Giselle has more feminine than masculine characteristics that confirm the female gender-role stereotype. However, a twist at the climax of the story displaying her acquired masculine traits indicates the rise of modern female-gendered representation from Disney. Further studies are needed to investigate the development of the dynamic character related to Disney’s gender-role message and the influences to today society life.

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Journal Info

Abbrev

jurnal-culture

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media

Description

"Jurnal CULTURE" is published by AKI University which contains writings raised from the results of research or equivalent to the results of research (Scientific Work) in the fields of Culture, Language, and Literature. "Jurnal CULTURE" is published twice a year, on May and November. Editors receive ...