Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Vol 1, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER

PENGARUH SERVICE DAN PROMOSI TERHADAP KEPUASAN NASABAH PADA TRUST SEBAGAI VARIABEL INTERVENING DI BPR LAKSANA ABADI SUNGGAL

Sri Ramadhani Br. Ginting (Universitas Medan Area)
Ihsan Effendi (Universitas Medan Area)
Wan Rizca Amelia (Universitas Medan Area)

Article Info

Publish Date
27 Nov 2020

Abstract

This study aims to learn about "The Effect of Services and Promotions on Customer Satisfaction in Interventions as Variables in BPR Laksana Abadi Sunggal. This type of research is associative research that is research that discusses the relationship between two variables. The population in this study is the entire research of BPR Laksana Abadi Sunggal. The technique used in this study uses probability sampling or random sampling with representatives, so the number of this study was 100 respondents taken from part of the funds at BPR Laksana Abadi Sunggal. Based on the results of this research, it can be seen that service and promotion variables are positive and significant to Customer Satisfaction in Trustworthiness as an Intervening Variable in BPR Laksana Abadi Sunggal. 

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Journal Info
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Website

Abbrev

jimbi

Publisher

Universitas Medan Area

Subject

Economics, Econometrics & Finance

Description

Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) is a journal to managed of Management Study Program Faculty of Economics and Business, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and ...