Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Vol 15 No 1 (2022): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.15 No.1 Maret 2022

KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PELANGGAN PT TOGU PANCING BANJARMASIN

Rika Sylvia (STIE NASIONAL BANJARMASIN)
Masrifani Masrifani (STIE NASIONAL BANJARMASIN)
Rahayu Septiani (STIE NASIONAL BANJARMASIN)

Article Info

Publish Date
31 Mar 2022

Abstract

The purpose of this study was to determine the quality of service that has been provided by PT Togu Pancing and to determine the appropriate quality of service in increasing customer satisfaction of PT Togu Pancing. The type of research used is descriptive qualitative, where the population in this study is all customers of PT Togu Pancing from January to June 2021 as many as 300 customers, while the sample is 30 customers. The result of this research is to implemet the five variables, especially for the Tangibles variable so that the company can meet the standards of the facilities provided, for example by adding or replacing old facilities with new ones so as to increase customer satisfaction. In the variables of Reliability, Responsiveness, Assurance and Emphty so that the company can improve the quality of its service, so that it will lead to customer satisfaction.

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Journal Info
Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis
Website

Abbrev

jdeb

Publisher

STIE Nasional Banjarmasin

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Description

Jurnal dinamika Ekonomi adalah jurnal ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Nasional Banjarmasin. Terbit pertama kali tahun 2004. Dari tahun ke tahun jurnal ini tumbuh dan terus hadir hingga saat ini. Jurnal Dinamika Ekonomi mempunyai tujuan mengembangkan kajian ilmiah di bidang ...