Peka: Jurnal Pengabdian Kepada Masyarakat
Vol 4, No 1 (2021): Juni

Perencanaan Strategis Ukmk Wilayah Surabaya Dan Sekitarnya Berbasis Analisis SWOT

Lena Ellitan (Unika Widya Mandala Surabaya)
Dominicus Wahyu Pradana (Unika Widya Mandala Surabaya)
Ninuk Muljani (Unika Widya Mandala Surabaya)
Yulius Koesworo (Unika Widya Mandala Surabaya)
Robertus Sigit HL (Unika Widya Mandala Surabaya)

Article Info

Publish Date
02 Jul 2021

Abstract

SMEs have a central role in supporting Indonesia's economic growth and providing employment for the productive age population in Indonesia. Besides that, SMEs are also the backbone of the national economy. The workshop activity with the theme of Building a SWOT Analyst-Based Strategic Planning for UKMK Surabaya City aims to maintain and develop UKMK in the Surabaya area and its surroundings. The workshops were conducted in the form of interactive lectures on matters related to making business plans and business profiles. The result of this activity is the use of a SWOT analysis as a way to identify strategic factors for MSME corporations. Using the TOWS matrix to identify a profitable niche is one way to develop a sustainable competitive advantage by using MSME strategic factors.

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Journal Info
Peka: Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

peka

Publisher

Universitas Katolik Widya Mandala Surabaya

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences

Description

PeKA: Jurnal Pengabdian Kepada Masyarakat is peer reviewed journal published by Widya Mandala Surabaya Catholic University. PeKA: Jurnal Pengabdian Kepada Masyarakat receives rigorous articles and contains the original of research paper. It covers the results of newest research and focuses on the ...