Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Vol. 2 No. 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022

Analisis Penerapan Experiential Marketing Terhadap Minat Berkunjung Ulang Pada Objek Wisata Bayt Al-Qur’an Al-Akbar

Triansa Kurniawan (Politeknik Negeri Sriwijaya)
Esya Alhadi (Politeknik Negeri Sriwijaya)
Rini Rini (Politeknik Negeri Sriwijaya)

Article Info

Publish Date
29 May 2022

Abstract

This study aims to determine the influence of the Experiential Marketing on Revisit Intention. This study uses descriptive quantitative research methods with data collection techniques through interviews, questionnaires, and documentation, this study uses purposive sampling technique with a sample of 100 respondents. The research data uses Multiple Linear Regression Analysis processed with IBM SPSS Ver 25. The results show that the Experiential Marketing have a positive relationship and have a significant effect on Revisit Intention.

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Journal Info
Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Website

Abbrev

JAMB

Publisher

Politeknik Negeri Sriwijaya

Subject

Economics, Econometrics & Finance

Description

Jurnal Aplikasi Manajemen dan Bisnis (JAMB) is a journal to managed of Departement Administration Business, Politeknik Negeri Sriwijaya, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science ...