IKON
Vol 24 No 2 (2020): Vol. 24 No. 2 Agustus 2020 IKON

PERSEPSI DRIVER PADA LAYANAN GRAB DI KOTA BATAM

Yobel Cesar Silitonga (Universitas Putera Batam)
Michael Jibrael Rorong (Universitas Putera Batam)



Article Info

Publish Date
01 Aug 2021

Abstract

This research was conducted to find out the perception and Grab service to the drivers in Batam city. The research method used in this study is a qualitative method with a descriptive approach. The informants in this study were the Grab drivers in Batam city as many as five people by looking for characteristics that fit the research topic. The analytical technique used in this study was phenomenology which was based on the experience of informants in the field and drawing conclusions. The data collection technique in this study was conducted by interviewing Grab drivers in Batam city related to the topic of this research, observing in the Batam city area by making observations which showed that there were activities between the driver's office and operational service offices, as well as library studies conducted by researchers reading library books and used of previous research as reference material perception is obtained based on observation, understanding and experience of students through being online motorcycle taxi drivers. The results of the research found based on the perception of Grab drivers in Batam City towards Grab services is that the drivers are still experiencing difficulties. This research is considered able to help the continuity of driver activities while in the field.

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Journal Info

Abbrev

IKON

Publisher

Subject

Religion Electrical & Electronics Engineering Environmental Science Library & Information Science Social Sciences

Description

IKON: Jurnal Komunikasi diterbitkan secara berkala tiga kali dalam setahun yaitu bulan April, Agustus dan Desember. IKON: Jurnal Komunikasi memuat artikel ilmiah dari hasil penelitian dan non penelitian dibidang komunikasi secara luas, yang ditulis dalam bahasa Indonesia dan bahasa Inggris. Tim ...