Journal of Digital Marketing and Communication
Vol. 2 Iss. 1 (2022)

Empowerment of Family Communications in Engagement Effectiveness of Family Members in Pandemic Times

S. Bekti Istiyanto (Communication Science, Faculty of Social Science, Jenderal Soedirman University, Indonesia)
Ifan Iskandar (Communication Science, Faculty of Arts and Languages, State University of Jakarta, Indonesia)
Maulina Larasati Putri (Communication Science, Faculty of Social Science, State University of Jakarta, Indonesia)
Kiki Dwi Arviani (Communication Science, Faculty of Social Science, State University of Jakarta, Indonesia)
Hana Hanifah (Communication Science, Faculty of Social Science, State University of Jakarta, Indonesia)



Article Info

Publish Date
06 May 2022

Abstract

Families are essential to a healthy and prosperous society. During a pandemic, the family's role in the development of family elements is diminished. The research question is whether family communication exists regarding family members' engagement during a pandemic. The study's objective was to ascertain the effect of family communication on family members' involvement during a pandemic. The term "family communication" refers to the exchange of information between family members and the involvement of family members. The researchers distributed validated and reliable questionnaires to respondents. The findings of this study indicate that family communication has a strong correlation with family member involvement. In this study, the null hypothesis was rejected. As a result, the alternative research hypothesis was accepted. All aspects of family communication that have a positive value, such as words, gestures, voice intonation, actions to instill hope, expressions, and mutual understanding, have a strong relationship with the two variables.The research concludes and suggests that all family communication components possess positive descriptive elements and thus exert a strong influence on family members' participation in this study. 

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Journal Info

Abbrev

jdmc

Publisher

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Journal of Digital Marketing and Communication (JDMC) is an international, peer-reviewed journal for conceptual, empirical, and short essays in the area of social media marketing, communication, digital economy, smart tourism, smart cities, e-business, transmedia storytelling, and other closely ...