International Journal Of Science Education and Technology Management (IJSETM)
Vol 1 No 1 (2022): International Journal Of Science Education and Technology Management

The Relationship between Customer Value and Trust in Consumer Satisfaction and its Impact on Consumer Loyalty

Arman Maulana (STAI Bhakti Persada Majalaya Bandung, Indonesia)
Yayang Ayu Nuraeni (SMK Bakti Ilham)

Article Info

Publish Date
12 Jun 2022

Abstract

The purpose of this study was to determine the relationship between customer value and trust on consumer satisfaction and its impact on consumer loyalty to consumers of spare parts for heavy equipment excavators at CV. Bandung Jaya Diesel City of Bandung. This research was conducted by taking a sample of 100 consumers. For data analysis using SPSS 20 and AMOST version 21 programs. The results of this study show 1) Customer Value has a significant positive effect on Consumer Satisfaction, 2) Customer Trust has a positive and insignificant effect on Consumer Satisfaction, 3) Service Quality has a significant positive effect on Consumer Loyalty , 4) Customer Trust has a significant positive effect on Consumer Loyalty, 5) Customer Satisfaction has a significant positive effect on Customer Loyalty.

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Journal Info
International Journal Of Science Education and Technology Management (IJSETM)
Website

Abbrev

ijsetm

Publisher

Yayasan Azka Hafidz Maulana

Subject

Decision Sciences, Operations Research & Management

Description

International Journal of Science Education and Technology Management (IJSETM) is a Journal of Science and Technology Education Management published by Azka Hafidz Maulana Foundation for Research Results and reviewed by academic authors. The International Journal of Science Education and Technology ...