International Research Journal of Business Studies (E-Journal)
Vol 15, No 1 (2022): April - July 2022

Strategies for SME Digital Ecosystem in Indonesian Metal Industry

Bernadinus Yudianto (School of Business and Economics, Universitas Prasetiya Mulya, Jl. R. A. Kartini (TB Simatupang), Cilandak Barat, DKI Jakarta 12430)
Teddy Trilaksono (School of Business and Economics, Universitas Prasetiya Mulya, Jl. R. A. Kartini (TB Simatupang), Cilandak Barat, DKI Jakarta 12430)
Isti Budhi Setiawati (School of Business and Economics, Universitas Prasetiya Mulya, Jl. R. A. Kartini (TB Simatupang), Cilandak Barat, DKI Jakarta 12430)
Sri Widya Wijanarti (School of Business and Economics, Universitas Prasetiya Mulya, Jl. R. A. Kartini (TB Simatupang), Cilandak Barat, DKI Jakarta 12430)
Eko Suhartanto (School of Business and Economics, Universitas Prasetiya Mulya, Jl. R. A. Kartini (TB Simatupang), Cilandak Barat, DKI Jakarta 12430)

Article Info

Publish Date
24 Jun 2022

Abstract

SMEs can achieve the paradigm shift they need for development by creating a business ecosystem that will improve their skills and technicalities through digital media. This study aims to identify several strategies that can influence changes in the digital ecosystem development for SMEs in Indonesia to help them survive and be sustainable. This research focuses on a single case study approach. Citeureup metal industry centre was chosen by involving 70 SMEs spread across the Citeureup area. This study found that four strategies can be applied to develop a digital ecosystem. The first is helping SMEs to level up, and the second is connecting with the surrounding stakeholders. The third is to help SMEs expand their market, and the last is to help them build regeneration strategies. https://doi.org/10.21632/irjbs.15.1.63-77

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Journal Info
International Research Journal of Business Studies (E-Journal)
Website

Abbrev

jurnalirjbs

Publisher

Prasetiya Mulya Publishing

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year ...