Jurnal Kajian Manajemen dan Wirausaha
Vol 4, No 2 (2022): Jurnal Kajian Manajemen dan Wirausaha

Flexibility strategy and market orientation of culinary business performance of MSMEs In West Sumatra

Whyosi Septrizola (Universitas Negeri Padang, Padang, Indonesia)
Thamrin Thamrin (Universitas Negeri Padang, Padang, Indonesia)
Wiwiek Indrayeni (Universitas Negeri Padang, Padang, Indonesia)

Article Info

Publish Date
17 Dec 2022

Abstract

The purpose of this research is to analyze the effect of: (1) Flexibility Strategy on the performance of culinary SMEs in West Sumatra, (2) Market orientation on the performance of culinary SMEs in West Sumatra. MSMEs engaged in the culinary field in West Sumatra are the objects that are the focus of this research. This study has a population consisting of SMEs in the culinary business in Padang, Bukittinggi, and Payakumbuh. The sample in this study was 100 MSMEs culinary business actors, with cluster random sampling data collection techniques. This research has a causative type. in this study using the Structural Equation Model (SEM) analysis tool version 2.0.

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Journal Info
Jurnal Kajian Manajemen dan Wirausaha
Website

Abbrev

mnj

Publisher

Universitas Negeri Padang

Subject

Humanities Economics, Econometrics & Finance Social Sciences

Description

Jurnal Kajian Manajemen dan Wirausaha bertujuan untuk menjadi sarana penyembarluasan ilmu dan pengetahuan di bidang manajemen dan wirausaha. Jurnal ini fokus menerima tulisan yang berkaitan dengan kajian manajemen dan ...