Jurnal Abdimas Bina Bangsa
Vol. 3 No. 1 (2022): Jurnal Abdimas Bina Bangsa

PELATIHAN ENGLISH STORY TELLING UNTUK PENINGKATAN PERSONEL SELLING PELAKU UMKM

Dewi Surani (Universitas Bina Bangsa)
Rini Dwi Septiyani (Universitas Bina Bangsa)



Article Info

Publish Date
06 Jun 2022

Abstract

English training for UMKM at Rumah Kreatif BUMN Bogor – Cilegon was held by virtual learning using zoom meeting on April 29th, 2021. The aim of this training was to master public speaking with storytelling techniques that will be marketed directly by using social media. The participants were trained to describe the product that will be marketed and then tried to tell it in English. The training begins with an activity on understanding product storytelling. Participants were given examples of how to create product descriptions to be marketed through video storytelling. The material was delivered with a dialogue interactive method. In this training, the participants were asked to practice the storytelling technique one by one using their respective products. Product Storytelling training was going well and was successful for UMKM members who are currently required to use social media to improve their selling products through English storytelling

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Journal Info

Abbrev

jabb

Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Description

Jurnal Abdimas Bina Bangsa (JABB) teregistrasi dengan nomor p-ISSN: 2722-936X dan e-ISSN: 2722-9394. Merupakan Jurnal yang berisi artikel-artikel ilmiah yang meliputi bidang Pengabdian kepada Masyarakat yang dikelola oleh Lembaga Penelitian dan Pengabdian pada Masyarakat (LP2M) Universitas Bina ...