Jurnal Aplikasi Bisnis Kesatuan
Vol 1 No 2 (2021): JABKES Edisi Desember 2021

Tinjauan Atas Kualitas Pelayanan Produk KCA Pada PT Pegadaian Cabang Bogor

Salma Salsabila (Institut Bisnis dan Informatika Kesatuan)
Adil Fadillah (Institut Bisnis dan Informatika Kesatuan)
Morita Morita (Institut Bisnis dan Informatika Kesatuan)

Article Info

Publish Date
06 Dec 2021

Abstract

This discussion is entitled Overview of the service quality of KCA products at PT Pegadaian (Persero) Bogor Branch. The purpose of this discussion is to determine the service quality of KCA products on customer satisfaction, either jointly or partially at PT Pegadaian (Persero) Bogor Branch. Based on the results of this discussion, the quality of service consisting of reliability, certainty, reality, empathy, and responsiveness has a significant influence on consumer satisfaction. The results of the discussion show that service quality which consists of reliability, assurance, empathy, tangible, and responsiveness together has a positive influence.

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Journal Info
Jurnal Aplikasi Bisnis Kesatuan
Website

Abbrev

jabkes

Publisher

Institut Bisnis dan Informatika Kesatuan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Aplikasi Bisnis Kesatuan disingkat JABKES merupakan Jurnal yang mempublikasikan karya ilmiah dalam bidang bisnis terapan dalam arti luas. Dikelola oleh Progam Vokasi dan LPPM Institut Bisnis dan Informatika Kesatuan. Terbit tiga kali dalam setahun yaitu pada bulan April, Agustus dan ...