Interdisciplinary Journal on Law, Social Sciences and Humanities
Vol 1 No 2 (2020): November 2020

Impact of Influencers in Consumer Decision-Making: The Fashion Industry

Siti Nurfadila (Universitas Mercu Buana)
Setyo Riyanto (Universitas Mercu Buana)

Article Info

Publish Date
30 Nov 2020

Abstract

The popularity of influencers is continuous and doesn’t have a limited window of influence. Internet and social media play vital role in helping consumers find the items they are looking for. Obviously companies will keenly try to retain a strong presence in the social media platforms; otherwise the target audience can easily change suppliers. The present study is intended to explore the influencer marketing techniques used by fashion industries and also the impact of influencers on the consumers buying decision process in fashion industry.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
638.103 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Interdisciplinary Journal on Law, Social Sciences and Humanities
Website

Abbrev

idj

Publisher

Universitas Jember

Subject

Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The Interdisciplinary Journal on Law, Social Sciences, and Humanities (IDJ) is a scientific journal which publishes original articles on the most recent knowledge, researches, or applied researches and other development in fields of academic practitioners, researchers, scientists, and consultants. ...