AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian
Vol 9 No 1 (2022)

KEPUTUSAN DAN PREFERENSI KONSUMEN : PINANG KERING IRIS DI PERBATASAN (StudiKasus: Kabupaten Timor Tengah Utara)

Yoseph Daniel Jemai (Fakultas Pertanian, Program Studi Agribisnis, Universitas Timor)
Boanerges Putra Sipayung (Fakultas Pertanian, Program Studi Agribisnis, Universitas Timor)
Agustinus Nubatonis (Fakultas Pertanian, Program Studi Agribisnis, Universitas Timor)
Umbu Joka (Fakultas Pertanian, Program Studi Agribisnis, Universitas Timor)
Dudi Septiadi (Fakultas Pertanaian, Universitas Mataram)

Article Info

Publish Date
16 Jul 2022

Abstract

Betel nut consumption in North Central Timor Regency lasted a long time and continues to grow to this day. The study aims to determine the factors that influence consumer decisions and consumption preferences of iris dried betel nut in north Central Timor border communities. This research was conducted in January-February 2022.The data analysis method used is qualitative descriptive and logistic regression analysis. The variables of age, sex, habits, taste, and texture together affect the consumption preferences of iris dried betel nut. The age and texture of the iris dried betel nut significantly affect the decision of the people of East Miomaffo Subdistrict in consuming slice dry betel nut. Texture becomes the preference of consumers to choose the dried betel nut of the iris consumed.

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Journal Info
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian
Website

Abbrev

agritepa

Publisher

Universitas Dehasen Bengkulu

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology

Description

Jurnal AGRITEPA scientific periodical publication on Agricultural Food Technology, Agribusiness, Agricultural Socio Economics and Business. Jurnal AGRITEPA is a scientific communication media which is issued by Agribusiness Study Program and Agricultural Food Technology Study Program, Faculty of ...