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All Journal AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian
Dudi Septiadi
Fakultas Pertanaian, Universitas Mataram
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Environmental Science Industrial & Manufacturing Engineering Materials Science & Nanotechnology

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KEPUTUSAN DAN PREFERENSI KONSUMEN : PINANG KERING IRIS DI PERBATASAN (StudiKasus: Kabupaten Timor Tengah Utara) Yoseph Daniel Jemai; Boanerges Putra Sipayung; Agustinus Nubatonis; Umbu Joka; Dudi Septiadi
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 9 No 1 (2022)
Publisher : UNIVED Press, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v9i1.2016

Abstract

Betel nut consumption in North Central Timor Regency lasted a long time and continues to grow to this day. The study aims to determine the factors that influence consumer decisions and consumption preferences of iris dried betel nut in north Central Timor border communities. This research was conducted in January-February 2022.The data analysis method used is qualitative descriptive and logistic regression analysis. The variables of age, sex, habits, taste, and texture together affect the consumption preferences of iris dried betel nut. The age and texture of the iris dried betel nut significantly affect the decision of the people of East Miomaffo Subdistrict in consuming slice dry betel nut. Texture becomes the preference of consumers to choose the dried betel nut of the iris consumed.
Co-Authors Boanerges Putra Sipayung Nubatonis, Agustinus Umbu Joka Yoseph Daniel Jemai