Buletin Abdi Masyarakat (BAM)
Vol 1, No 2 (2021): Edisi Februari 2021

PELATIHAN PEMASARAN BERBASIS ONLINE DAN PENDAMPINGAN MANAJEMEN USAHA BAGI KELOMPOK WANITA TANI SEKARARUM DESA SEKARSARI

Ming Ming Lukiarti (Sekolah Tinggi Ilmu Ekonomi YPPI Rembang)
A. Aviv Mahmudi (Sekolah Tinggi Ilmu Ekonomi YPPI Rembang)
Dian Ayu Liana Dewi (Sekolah Tinggi Ilmu Ekonomi YPPI Rembang)



Article Info

Publish Date
24 Feb 2021

Abstract

Sekarsari Village is one of the villages located in Sumber District, Rembang Regency. Sekarsari Village has 5 hamlets, Sekararum, Klampok, Semendangsapi, Deresan, and Kaligenting. The ares of Sekarsari Village is approximately 10,000 hectares with a population of 3,500 people. There is alot of potential in Sekarsari Village, namely, plants of chilies, tomatoes, shallots, empon-empon, bamboo crafts and rabbits livestock. Based on the result of field observations that have been carried out, there are several problems faced by Kelompok Wanita Tani Sekararum Desa Sekarsari Kecamatan Sumber, namely: lackof product promotion so that marketing is hampered, lack of knowledge of appropriate marketing strategies, lack of pages or social media specifically to promote products, lack of skills in presenting product photos that are able to attract consumer tastes, there is no business financial accounting. The objectives of this program are: increasing knowledge and skills in implementing online produst marketing strategies, increasing kowledge and managing social media accounts for promotion, increasing knowledge and skills in using mobile phones as a promotional support tool, conducting training and mentoring to improve the management system to make it more planned and measureable. The output of this program is: increased turnover, having social media accounts, publications of scientific journals, and mass media publications, the method of implementations is by holding online and offline marketing training as well as direct business management assistance to members of the Kelompok Wanita Tani Sekar Arum.Keywords : Online Marketing, Sekarsari, Sekararum, Farmer Woman

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Journal Info

Abbrev

bam

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

Buletin Abdi Masyarakat (BAM) merupakan terbitan berkala ilmiah setahun dua kali yang diterbitkan oleh Universitas YPPI Rembang. Penerbitan BAM bertujuan sebagai wadah bagi akademisi yang melakukan pengabdian masyarakat dan perlu media untuk mewujudkannya dalam bentu kajian ilmiah. Artikel ...