Jurnal Pendidikan Dasar dan Sosial Humaniora
Vol. 1 No. 2: Desember 2021

PENGARUH MINAT BELI PAKAIAN, PERILAKU PEDAGANG, KEPUASAN KONSUMEN TERHADAP KUALITAS HIDUP MASYARAKAT LOKAL KABUPATEN ENDE

Damianus Tola (Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Flores)
Helena Rosalia Parera (Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Flores)
Sayful Amrin (Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Flores)

Article Info

Publish Date
28 Dec 2021

Abstract

This study aims to determine the effect of clothing buying interest, merchant behavior, consumer satisfaction on the quality of life of the local community in Ende. This type of research is descriptive quantitative research. The sampling technique used purposive sampling, while primary data collection used questionnaires and secondary data used documentation. And data analysis using multiple regression analysis. The results of the study partially and simultaneously show that there is a significant influence between interest in buying clothes, merchant behavior, satisfaction with the quality of life of the community with and R Square value of 0.735 or 73.5 percent while the remaining 26.5 percent influenced by other variables not disclosed in this research model.

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Journal Info
Jurnal Pendidikan Dasar dan Sosial Humaniora
Website

Abbrev

JPDSH

Publisher

bajang Institute

Subject

Education Social Sciences Other

Description

Jurnal Pendidikan Dasar dan Sosial Humaniora accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Humanities and Social sciences, that include: Educational and social ...