Borobudur Management Review
Vol 2 No 1 (2022): Vol 2 No: 1 (2022)

Pengaruh Harga, Ulasan Produk, Kemudahan Transaksi, Kualitas Informasi dan Kepercayaan Terhadap Keputusan Pembelian Produk Kecantikan Secara Online Pada Marketplace Shopee

Nunik Restuti (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang)
Marlina Kurnia (Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Magelang)

Article Info

Publish Date
30 Jun 2022

Abstract

The purpose of this study was to examine the effect of price, product reviews, ease of transaction, quality of information, and trust in online purchasing decisions for beauty products on the Shopee marketplace. The sample collection technique is the Accidental Sampling technique with a total sample of 100 respondents, namely consumers who have purchased beauty products online on the Shopee marketplace. The analytical tool used is multiple linear regression using the SPSS 25 program. The research shows that price, information quality, and trust variables have no effect on purchasing decisions for online beauty products on the Shopee marketplace, while product reviews and transaction convenience variables have a positive and significant effect on the decision to purchase beauty products online on the Shopee marketplace.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
244.976 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Borobudur Management Review
Website

Abbrev

bmar

Publisher

Universitas Muhammadiyah Magelang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

BMAR is a peer-reviewed journal that aims to provide original research articles, review articles, and case study on economic management. This journal is issued twice a year and it is a tool for researchers, academics, and practitioners who wished to channel their thoughts and findings in the field ...