Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)
2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship

Stress escapism, solo traveler motivation in terms of consumer behavior

Nuri Purwanto (STIE PGRI Dewantara Jombang)
Langgeng Prayitno Utomo (STIE PGRI Dewantara Jombang)
Kristin Juwita (STIE PGRI Dewantara Jombang)



Article Info

Publish Date
20 Jul 2022

Abstract

This study aims to find and analyze the motivation of millenials generation to do solo traveling. The method used in this research is qualitative with a case study approach. The data analysis was Miles and Huberman’s model and tested by triangulation of sources. The result of this study found several motivations for millenials generation doing solo traveling, including consumer behavior that indicates psychological factors, utilitarian motivation, and hedonic motivation. This study also found that the dominant factor is hedonic motivation, which satisfies the emotional aspect.

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Journal Info

Abbrev

ICFBE

Publisher

Subject

Economics, Econometrics & Finance

Description

International Conference on Family Business & Entrepreneurship (ICFBE) is a scientific international conference driven by the livelong aspiration of President University as a center of excellence, especially in the field of family business and entrepreneurship. The conference is organized by the ...