Articles
<![CDATA[Penguatan Manajemen Usaha Kampung Batik Jatipelem Guna Menghadapi Persaingan Global ]]>
<![CDATA[Chusnul Rofiah]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ COMVICE: Journal Of Community Service Vol. 4 No. 1 (2020): April 2020 ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
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DOI: 10.26533/comvice.v4i1.618
<![CDATA[Program Inovasi Desa (PID) merupakan salah satu upaya pemerintah melaui kementrian desa untuk meningkatkan kesejahteraan masyarakat desa. Kegiatan ini bertujuan untuk meningkatkan kapasitas desa agar lebih berkualitas. Dalam pelaksanaannya, program ini bekerja sama dengan lembaga Penyedia Peningkatan Kapasitas Teknis Desa (P2KTD) - dalam hal ini diwakili oleh STIE PGRI Dewantara Jombang – bertugas untuk memberikan konsultasi teknis terkait dengan Program Inovasi Desa di tiap desa. Kegiatan ini dilakukan oleh tim penulis pada akhir tahun 2019. Mitra yang terlibat adalah para pengrajin batik di wilayah Kampung Batik di Desa Jatipelem Kecamatan Diwek Kabupaten Jombang. Jenis pelatihan dan pendampingan ini meliputi village branding, online marketing, business plan kampung batik, dan marketing melalui media sosial Instagram. Dari hasil kegiatan tersebut, mitra telah mampu melakukan pemasasran secara online hingga manajemen usaha secara modern. Kegiatan ini diharapkan bisa menjadi awal bagi usaha untuk meningkatkan nilai jual Kampung Batik Jatipelem.]]>
<![CDATA[Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Pada Konsumen Hijab Butik Rabbani Jombang ]]>
<![CDATA[Shintia Fitri Febriani]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 2 No 2: Juli (2019) - Desember (2019) ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
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DOI: 10.26533/jmd.v2i2.372
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup belanja dan keterlibatan fashion terhadap pembelian impulsif konsumen hijab butik Rabbani Jombang. Jenis penelitian ini adalah jenis penelitian korelasional, dengan menggunakan pendekatan kuantitatif . Populasi dalam penelitian ini adalah semua konsumen yang belum pernah membeli jilbab di butik Rabbani sedangkan sampel dalam penelitian ini adalah 100 orang yang diambil dengan menggunakan teknik Accidental sampling. Teknik pengumpulan data menggunakan kuesioner. Metode analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan alat statistik SPSS 20. Hasil penelitian menunjukkan bahwa gaya hidup belanja dan keterlibatan mode secara signifikan mempengaruhi pembelian impulsif.]]>
<![CDATA[Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media ]]>
<![CDATA[nuri purwanto]]>;
<![CDATA[Kristin Juwita]]>
<![CDATA[ Binus Business Review Vol. 8 No. 3 (2017): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v8i3.3686
<![CDATA[The purpose of this research was to develop, evaluate, and test antecedent model with trust as an intermediary variable of Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) for buying intention. It used purposive sampling technique with 300 respondents. The questionnaire results were evaluated and analyzed using Structural Equation Model (SEM) method with the analysis tools (the third version of SmartPLS). The research result shows that there is no effect between TAM and trust. In addition, there is a direct and positive influence of VEM on trust. The trust and TAM have a positive effect on buying intention. However, VEM does not affect buying intention. The results indicate that the trust cannot mediate TAM and buying intention. Meanwhile, trust can mediate between VEM and buying intention.]]>
<![CDATA[Provisioning For New Entrepreneurs Using The Canvas Business Model In The Mlaras Village Business Group ]]>
<![CDATA[Nuri Purwanto]]>
<![CDATA[ KARYA ABDI Vol 1 No 2 (2020): Article ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Islam Indragiri ]]>
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DOI: 10.32520/karyaabdi.v1i02.1264
<![CDATA[Business canvas model is a model that sends and captures the value of a business consisting of 9 elements contained in the core of a business that is presented simply and easily understandable, the tighter business competition and the covid-19 virus outbreak has brought major changes in the economy and the real impact is on the MSME sector therefore STIE PGRI Dewantara Jombang is moved to conduct a community service program with the theme is training to create a business plan canvas model , simple and easy to apply creation there are three methods used in community service conducted this time, namely, a lecture model that presents about canvas business theory, the second model of baking practice as a form of implementation of value preposition and segmentation and the second is the presentation and discussion model to assess the level of understanding of the participants regarding the material that has been done before, the process of activities goes smoothly without being constrained , as well as the open insights of participants on the importance of making business planning before doing business]]>
<![CDATA[Wanita Dan Belanja : Aspek Motivasi Dilihat Dari Sudut Pandang Perilaku Konsumen ]]>
<![CDATA[Nuri Purwanto]]>
<![CDATA[ AKUNTABILITAS: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Vol 13 No 2 (2021): Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/akuntabilitas.v14i2.1812
<![CDATA[This study aims to find and explain the underlying motives of women, especially mothers of Generation Y in shopping activities. The method used in this research is qualitative with a case study approach. The informants of this study were 2 women aged 26 to 41 years (1980-1995). Data collection techniques with in-depth interviews, observation and documentation. Data analysis used the Miles and Huberman model and tested by source triangulation and theoretical triangulation. The results showed that consumers' shopping motives, especially Generation Y mothers, had different shopping motives. There are several shopping motives, namely utilitarian shopping motives, hedonic shopping motives, product shopping motives, time shopping motives, place shopping motives and mood shopping motives. In this study it was also found that the dominant factor for mothers in shopping activities aimed at satisfying the emotional aspect. The findings of this study are the desire and the streets in shopping activities.]]>
<![CDATA[PENGARUH COSTUMER EXPERIENCE TERHADAP WORD OF MOUTH YANG DIMEDIASI OLEH COSTUMER SATISFACTION ]]>
<![CDATA[Nuri Purwanto]]>
<![CDATA[ Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 13 No 1 (2022): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Totalwin ]]>
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DOI: 10.36694/jimat.v13i1.371
<![CDATA[customer experience marketing is important to learn because changes in the behavior of customers who do not only see the product or service not only from service or from the quality of the product or service but more than that, namely experience, the experience must be unforgettable and positive. This study aims to predict the effect of customer experience on word of mouth either directly or indirectly using a mediating variable, namely customer satisfaction, this study uses an instrument, namely a questionnaire distributed to 100 customers of Bank Mandiri Syariah Jombang. and the results of the study show that the variable customer experience has a direct and indirect effect on word of mouth through customer satisfaction, and the variable costumer satisfaction directly affects word of mouth]]>
<![CDATA[Pengaruh Electronic Word Of Mouth Terhadap Minat Berkunjung Dengan Mediasi Theory Of Planned Behavior Pada Obyek Wisata Halal Di Kabupaten Jombang ]]>
<![CDATA[Nuri Purwanto]]>;
<![CDATA[Chusnul Rofiah]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 2 (2020): Jurnal NUSAMBA ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
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DOI: 10.29407/nusamba.v5i2.14835
<![CDATA[This study aims to determine the effect of the effect of electronic word of mouth on halal travel interest mediated by Theory of planned behavior (TPB). The research method uses quantitative by using explanatory research types. The population in this study were all visitors of religious tourism in Jombang Regency who learned information about these religious tourism from social media. While the sampling technique is purposive random sampling where sampling from the population is carried out randomly and with certain considerations by taking a number of 332 respondents, research results show that ewom influences the dimensions of Theory Planned Behavior namely subjective norm, attitude and Percected behavior control, as well as subjective norms and attitudes directly affect inttention to travel, ewom indirectly influences inttention to travel through atttitude and perceived behavior control]]>
<![CDATA[Pelatihan Visual Marketing Untuk Promosi Produk Teh Rosella UMKM Desa Ngelele Kecamatan Sumobito Kabupaten Jombang ]]>
<![CDATA[Nuri Purwanto]]>
<![CDATA[ J-ADIMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 8, No 2 (2020) ]]>
Publisher : <![CDATA[(STKIP) PGRI Tulungagung ]]>
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DOI: 10.29100/j-adimas.v8i2.1692
<![CDATA[Pelatihan strategi visual marketing yang dilaksanakan pada tanggal 10 sampai 12 Maret 2020 di desa Ngelele peserta pelatihan berjumlah 20 orang dibagi menjadi lima kelompok. Dapat terlaksana dengan baik, pelatihan dengan metode kelompok memudahkan peserta untuk saling bertanya dan belajar untuk berkoordinasi mengenai usaha mereka, wawasan para kelompok UMKM teh bunga rosella semakin bertambah, para peserta paham mengenai perubahan metode pemasaran dari pemasaran luring ke pemasaran daring, strategi membuat foto produk yang bagus serta praktek membuat caption pada status tersebut dengan konsep yang sederhana menggunakan aplikasi media sosial yaitu whatsaap, ]]>
<![CDATA[Pengaruh Efektivitas Promosi Melalui Instagram Dan Inovasi Produk Terhadap Keputusan Pembelian ]]>
<![CDATA[Henny Sulistiyowati]]>;
<![CDATA[Nuri Purwanto]]>
<![CDATA[ BIP's JURNAL BISNIS PERSPEKTIF Vol 13 No 2 (2021): Juli ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Katolik Darma Cendika ]]>
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DOI: 10.37477/bip.v13i2.222
<![CDATA[This study aims to determine the effect of the effectiveness of promotion through instagram and product innovation on purchasing decisions for Gembul Banana products. The study was conducted because the results of several previous researchers found that product innovation and promotion are key factors in influencing purchasing decisions. The tight business competition that comes from businesses for similar products or substitute products, requires a business to always move faster and creatively to come up with new ideas in order to attract the attention of consumers. The method used in this research is descriptive explanatory method. Analysis of the data used using multiple linear regression analysis model. The population in this study were all buyers of Gembul Banana products by taking a sample of 101 respondents, and taking the sample using accidental sampling technique. The results showed that the effectiveness of promotion through instagram and product innovation had a positive effect on purchasing decisions for Gembul Banana products. Based on the results of this study, it is suggested to Gembul Banana business owners to be more serious in managing Gembul Banana social media, especially in posting photos, endeavor to post photos that are interesting and in accordance with consumer desires, not just photos and uploads on social media. In addition, it is also recommended that the logo of the company should be included on the packaging, not only in the form of a yellow box that is identical to a banana, but a logo must be included so that consumers can remember the product.]]>
<![CDATA[Stress escapism, solo traveler motivation in terms of consumer behavior ]]>
<![CDATA[Nuri Purwanto]]>;
<![CDATA[Langgeng Prayitno Utomo]]>;
<![CDATA[Kristin Juwita]]>
<![CDATA[ Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship ]]>
Publisher : <![CDATA[President University ]]>
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DOI: 10.33021/icfbe.v3i1.3760
<![CDATA[This study aims to find and analyze the motivation of millenials generation to do solo traveling. The method used in this research is qualitative with a case study approach. The data analysis was Miles and Huberman’s model and tested by triangulation of sources. The result of this study found several motivations for millenials generation doing solo traveling, including consumer behavior that indicates psychological factors, utilitarian motivation, and hedonic motivation. This study also found that the dominant factor is hedonic motivation, which satisfies the emotional aspect.]]>
