Dinamika
Vol 2 No 1 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi 

Pengaruh Gaya Kepemimpinan Transformasional, Lingkungan Kerja Non Fisik dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Hanil Indonesia

Titin Hargyatni (STIE Studi Ekonomi Modern)
Robby Andika Kusumajaya (Universitas Sains Dan Teknologi Komputer)
Yuni Dwi Purwanti (STIE Studi Ekonomi Modern)

Article Info

Publish Date
27 Jul 2022

Abstract

Consumer behavior has changed from offline shopping to online. The e-commerce business is growing along with the rapid development of technology and information. Consumer purchasing decisions through online-based transactions, among others, need to consider Online consumer reviews (OCR) and trust. This study aims to determine the effect of OCR and trust on purchasing decisions at Tokopedia. The sample used was 100 respondents with random sampling technique. The data was processed using multiple linear regression analysis. The results showed that OCR and trust partially or simultaneously had a significant effect on purchasing decisions. OCR and trust are able to explain 86.4% of consumer perceptions in purchasing decisions, the remaining 13.6% is the influence of other factors that are not explained in this study.

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Journal Info
Dinamika
Website

Abbrev

dinamika

Publisher

Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, sosial, Ekonomi yang dikelola dan diterbitkan oleh LPPM ...