Jurnal Publika Pengabdian Masyarakat
Vol 1, No 01 (2019): Jurnal Publika Pengabdian Masyarakat

PELATIHAN PROMOSI BERBASIS MEDIA SOSIAL PADA UMKM BAWANG GORENG RIA JUNA

Raja Sharah Fatricia (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Jambi Jalan. Lintas Jambi - Muara Bulian Km. 15, Mendalo Darat, Jambi Luar Kota, Kota Jambi, 36122, Telp (0741) 583377)
Dessy Elliyana (Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Jambi Jalan. Lintas Jambi - Muara Bulian Km. 15, Mendalo Darat, Jambi Luar Kota, Kota Jambi, 36122, Telp (0741) 583377)

Article Info

Publish Date
01 Feb 2019

Abstract

One of the UMKM in Jambi Province is Fried Onions UMKM. The number of UMKM producers on fried onions but among them does not have a broad means of promotion, namely through social media. Due to the fast growing business of fried onions, fried onions are also selling to sell their products from one place to another, even within a considerable distance. This Juna fried onion UMKM has considerable potential for them to still carry out conventional promotions by word of mouth, even though promotion is an important aspect of marketing to inform products to consumers.Keywords: Training, Promotion, UMKM

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Journal Info
Jurnal Publika Pengabdian Masyarakat
Website

Abbrev

jppm

Publisher

Institut Informatika dan Bisnis Darmajaya

Subject

Computer Science & IT Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

Jurnal Publika Pengabdian Masyarakat merupakan jurnal ilmiah yang di terbitkan oleh Institut Informatika dan Bisnis Darmajaya Lampung. Jurnal ini memuat naskah berupa hasil pengabdian kepada masyarakat, studi pustaka maupun tulisan ilmiah yang di terbitkan 2 kali dalam setahun yaitu Bulan Maret dan ...