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All Journal Jurnal Publika Pengabdian Masyarakat
Raja Sharah Fatricia
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Jambi Jalan. Lintas Jambi - Muara Bulian Km. 15, Mendalo Darat, Jambi Luar Kota, Kota Jambi, 36122, Telp (0741) 583377
Computer Science & IT Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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PELATIHAN PROMOSI BERBASIS MEDIA SOSIAL PADA UMKM BAWANG GORENG RIA JUNA Raja Sharah Fatricia; Dessy Elliyana
Jurnal Publika Pengabdian Masyarakat Vol 1, No 01 (2019): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (621.417 KB) | DOI: 10.30873/jppm.v1i01.1495

Abstract

One of the UMKM in Jambi Province is Fried Onions UMKM. The number of UMKM producers on fried onions but among them does not have a broad means of promotion, namely through social media. Due to the fast growing business of fried onions, fried onions are also selling to sell their products from one place to another, even within a considerable distance. This Juna fried onion UMKM has considerable potential for them to still carry out conventional promotions by word of mouth, even though promotion is an important aspect of marketing to inform products to consumers.Keywords: Training, Promotion, UMKM
Co-Authors Dessy Elliyana