Jurnal Manajemen dan Agribisnis
Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022

Garlic Business Model Development Strategy: Canvas Model Business Approach

Widyastutik (Department of Economics, Faculty of Economics and Management, IPB University
)International Trade Analysis and Policy Studies, Faculty of Economics and Management, IPB University)

Dewi Setyawati (Department of Economics, Faculty of Economics and Management, IPB University
International Trade Analysis and Policy Studies, Faculty of Economics and Management, IPB University)

Farida Ratna Dewi (Department of Management, Faculty of Economics and Management, IPB University
International Trade Analysis and Policy Studies, Faculty of Economics and Management, IPB University)

Sri Retno Wahyu Nugraheni (Department of Economics, Faculty of Economics and Management, IPB University)



Article Info

Publish Date
29 Jul 2022

Abstract

Garlic is one of the commodities developed in the country as an effort to achieve self-sufficiency and reduce imports. This study aims to identify the existing business models in the garlic production centers and develop garlic ideal business models using Business Model Canvas (BMC) approach. The others purpose is to identify the critical points of existing business models and formulate policy recommendations for developing garlic business models to support production. The study used primary and secondary data. The primary data was obtained from a survey conducted in 2021 at garlic production centers with purposive sampling methods such as Karanganyar Regency, Boyolali Regency, and Magelang Regency. The analysis shows that key partner elements, customer segments, and channels are the critical point. Thus, to develop the garlic business model, it is necessary to carry out synergy and collaboration of stakeholders (key partners) to overcome critical activities, essential resources, customer segments, partnerships, channels, and value co-creation. As a result, it will improve garlic farmers' cost structure and revenue stream, so garlic production can increase to meet domestic needs. Keywords: bmc element, business model canvas, collaboration, garlic, synergy

Copyrights © 2022






Journal Info

Abbrev

jmagr

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian ...