JWM (JURNAL WAWASAN MANAJEMEN)
Vol. 2 No. 1 (2014)

ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Pada Perumahan Komplek Amd Permai Banjarmasin)

Risnawati (Program Magister Manajemen Universitas Lambung Mangkurat)
Nuril Huda (Fakultas Ekonomi Dan Bisnis Universitas Lambung Mangkurat)

Article Info

Publish Date
22 Mar 2014

Abstract

The research aims to find out and analyze the effect of product quality and service quality towards consumer’s satisfaction. This research technique is using purposive sampling, as a sampel is inhabitant in residence of perumahan komplek AMD Permai Banjarmasin which is analyze using doubled regretion. The research shows that product quality plays quite a significant role towards consumer’s satisfaction. Service quality affects consumer’s satisfaction significant. And both product quality and service quality affects consumer’s satisfaction significant.

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Journal Info
JWM (JURNAL WAWASAN MANAJEMEN)
Website

Abbrev

jwm

Publisher

Universitas Lambung Mangkurat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Wawasan Manajemen, an electronic journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management. This journal encompasses original research articles, review articles, and short communications, ...