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Peranan Keterlibatan Dalam Memprediksi Perilaku Loyalitas Konsumen Pada Private Store Apparel Brands Di Banjarmasin admin admin; Nuril Huda; Siti Aliyati Albushairi
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 1 No. 2 (2013)
Publisher : Universitas Lambung Mangkurat

Private store brands sebagai pasar ritel kehadirannya mencolok dari merek- merek toko lainnya. Kemajuan dalam teknologi telah mengubah pilihan rasa dan preferensi pelanggan. Apa yang dirasakan konsumen secara signifikan dapat meningkatkan loyalitas merek sebagai hasil dari strategi pemasaran tersebut. Penelitian ini bertujuan untuk mengidentifikasi profil dari pelanggan berdasarkan variabel demografi, mengetahui faktor-faktor yang mempengaruhi keputusan pembelian merek pakaian, mengetahui faktor-faktor keterlibatan yang mempengaruhi loyalitas merek, dan perceptual mapping pelanggan berdasarkan pengguna produk dan faktor keterlibatan. Alat analisis yang digunakan adalah Analisis Faktor dan Biplot. Hasil penelitian menunjukkan bahwa Profil dari pelanggan private store apparel brands meliputi berjenis kelamin laki-laki, usia respon- dennya 20-29 tahun, belum nikah, tidak mempunyai anak, berpendidikan Sarjana, berpendapatan Rp.2.000.000,- sampai Rp2.999.999,-. Struktur faktor-faktor yang mempengaruhi keputusan pembelian adalah kepribadian, kelompok referensi dan keluarga. Sedangkan faktor yang paling dominan adalah kepribadian. Struktur faktor keterlibatan dalam memprediksi perilaku loyalitas merek adalah sign dan risk importance, risk probability, pleasure, interest, serta pleasure dan risk probability. Sedangkan yang paling dominan adalah sign dan risk importance. Pelanggan yang berpendapatan menengah, memiliki pekerjaan wiraswasta, dan karyawan swasta serta berpendidikan tinggi dekat dengan semua faktor yang terbentuk.

PENDEKATAN FAKTOR MAKRO DAN FAKTOR MIKRO YANG DIPERTIMBANGKAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PERUMAHAN (Studi Pada Industri Perumahan di Banjarmasin) Faisal Akly; Arief Budiman; Nuril Huda
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 8 No. 3 (2020)
Publisher : Universitas Lambung Mangkurat

This study analyzes the approach of macro factors and micro factors that consumers consider on housing purchase decisions, research on this issue is how the influence of the macro approach and micro approaches to housing purchases. The research sample of 100 respondents. Data analysis uses multiple linear regression. The results showed that the macro factor approach and the micro factor approach had a significant effect on housing purchase considerations

PENGARUH GAYA HIDUP, SIKAP UANG, NILAI PRIBADI, STIMULASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN TERHADAP SMARTPHONE ANDROID (Studi Kasus Mahasiswa Muhammadiyah Stikes Banjarmasin) Arina Putri; Nuril Huda
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 6 No. 1 (2018)
Publisher : Universitas Lambung Mangkurat

This study aims to identify and analyze the influence of lifestyle variables (X1), money attitude (X2), personal values (X3), marketing stimulation (X4) on purchase decisions (Y). Methods This study uses qualitative research by distributing questionnaires to students stikes muhammadiyah Banjarmasin ever using smartphones as much as 157 respondents. Using variable measurement technique kiteria interval scale from strongly agree to strongly disagree, with weights from 1 - 10. To determine the effect of variable X to variable Y using multiple linear regression analysis technique. Results of this study conclude that (1) There is a significant difference between lifestyle variables to variable purchase decision. (2) There is a significant relationship between the variables attitude toward money purchase decision variables. (3) There is a significant relationship between the variables of personal values to the variable purchase decision. (4) There is no significant relationship between the variables of marketing stimulation to variable purchase decision.

PENGARUH FAKTOR LINGKUNGAN, PSIKOLOGIS DAN INDIVIDU TERHADAP KEPUTUSAN PEMBELIAN PERHIASAN EMAS DI KOTA BANJARMASIN Dyah Sri Wulandari; Nuril Huda; Siti Aliyati Albushairi
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 5 No. 2 (2017)
Publisher : Universitas Lambung Mangkurat

Gold jewelry is the type of products that are most frequently encountered in everyday life, many things that make someone decide to buy gold jewelry, this study aimed to analyze the factors that influence purchasing decisions gold jewelery, where environmental factors, psychological and individuals in hypothesize influence the purchasing decisions of gold jewelry. The population used is the buyers of gold jewelry in the city of Banjarmasin, 220 respondents drawn using purposive sampling technique. The analysis used in this study is the examination of the structural equation model to test the hypothesis by using Structural Equation Model (SEM) with statistical analysis tools AMOS 18. These results indicate that environmental factors have a significant effect on purchasing decisions, psychological factors significantly influence purchasing decisions and the individual factors also significantly influence the purchasing decisions of gold jewelry in the city of Banjarmasin. Based on this research, the advice of research that can be done is that marketers can consider psychological factors as a marketing strategy, especially in Banjarmasin. Based on the research development agenda of future research should examine other variables that have not been studied and is also directed at the sample and area larger studies eg all South Kalimantan region or on different objects such as agate, diamonds or other.

PENGARUH FAKTOR EKSTERNAL, INTERNAL DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR DI BANJARMASIN Purboyo; Nuril Huda
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 5 No. 2 (2017)
Publisher : Universitas Lambung Mangkurat

Customers purchasing products is the main goal of marketing, so that factors that influence purchasing decisions are important to be known. This study aims to analyze factors that influence motorcyle purchasing decisions. It is hypothesized that external factors, internal factors and lifestyle influence motorcyle purchase decisions. The population used in this research was motorcycle buyers in the city of Banjarmasin. 150 respondents were taken as samples using a non-probability sampling technique with a purposive sampling approach. The analysis technique used in this research is a structural equation model (SEM) and the hypothesis is tested by using statistical analysis with 18.0 AMOS program. The results of this study indicate that (1) external factors have direct and significant effect on purchasing decisions; (2) internal factors have direct and significant effect on lifestyle; (3) internal factors influence the purchase decision through lifestyle; and (4) lifestyle has direct and significant effect on purchasing decisions. Based on the research results, it is suggested that external factors have the most dominant direct influence toward the purchasing decisions and the variables that have highest index are marketing activities with dimensions of price, product, promotion, and marketing place, so that the variable of the marketer should focus and pay deeper attention to the marketing strategies, but still considering the external and internal factors. Lifestyle factor with the indicators of activities, interest, and opinions have a strong influence to the purchasing desicion. This can help companies to match suitable products that are going to be sold with the lifestyle of the consumers

ANALISIS LAYANAN PURNA JUAL TERHADAP KEPUASAN PELANGGAN ALAT BERAT KOBELCO CABANG BANJARMASIN Makhfida Iswari; Nuril Huda
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 4 No. 2 (2016)
Publisher : Universitas Lambung Mangkurat

Downturn in unit sales of heavy equipment nationwide since 2011 to 2015, also experienced by PT. Daya Kobelco CMI Branch of Banjarmasin, South Kalimantan. One of the company’s efforts to maintain unit sales are expected to improve after sales service that will satisfy the customers to keep buying the unit Kobelco. Based on the background of the problem this study aims to examine the effect of aftersales service to customersatisfaction. The quantitative research approach, with multiple linear regression analysis (Multiple rergression analysis). The study population is the entire customer (customer) who has made a purchase Kobelco unit at least three times in PT. DKCMI Branch of Banjarmasin, South Kalimantan, by using Slovin formula is obtained sample 175 respondents, the sampling method using accidental sampling. A number of tests performed, test the research instrument through validity and reliability test, then test the classical assumption (normality test, multicollinearity, and heteroscedasticity) . And then to test the significance of intervariable effect of using uji F and uji t. Results penilitian concluded, Sales Service Customer Satisfaction influence on aftersales service PT. Daya Kobelco CMI Branch Banjarmasin

ANALISIS FAKTOR SOSIAL BUDAYA DAN PSIKOLOGIS YANG MEMPENGARUHI KEPUTUSAN NASABAH MEMILIH PEMBIAYAAN PADA WARUNG MIKRO (Studi pada PT Bank Syariah Mandiri Cabang Banjarmasin) Syafril; Nuril Huda
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 3 No. 3 (2015)
Publisher : Universitas Lambung Mangkurat

This study aims to find out and to analyze: (1) the influence of socio-cultural and sychological factors that influence customer decisions in choosing micro inancing in PT Bank Syariah Mandiri, Banjarmasin Branch, and (2) which Socio-cultural and psychological factors influence the clients’ decisions in choosing microfinance in PT Bank Syariah Mandiri and which factors are more dominant. The background of this research is to examine some of the results of previous researchers who claim that religious factors greatly influence the decisions in selecting the products of Islamic banks, while other researchers claim that economic factors are more dominant in deciding the selection of the products of Islamic banks. The results of this study indicate that religious, economic, reference groups, family, social class, motivation, learning and memory factors have significant influence in the decision making of microfinance BSM election, while cultural factors and perceptions do not affect the decision makings. The dominant factor in the selection of decision making of microfinance BSM is a religious factor. The results of this study are expected to be useful for Islamic banks in setting promotional strategies to improve the customer’s decision in choosing the financing of Islamic banks.

ANALISIS KUALITAS PELAYANAN, KEPERCAYAAN DAN NILAI TERHADAP KEPUASAN PESERTA DIDIK PADA LEMBAGA PENDIDIKAN DAN KETERAMPILAN (LPK) DI BANJARMASIN. (Studi pada LPK Kharisma, LP3I dan Borneo Training Center) Apriya Santi; Nuril Huda
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 3 No. 2 (2015)
Publisher : Universitas Lambung Mangkurat

The evaluation on service quality can develop trust and positive perspective on value to give satisfaction to the customers. The purpose of this study was determine and analyze the influence of service quality factor, trust factor, value factor on satisfaction. How the influence of service quality factor on trust factor and value factor, the influence of trust factor on value factor, the indirect influence of service quality factor on satisfaction through trust and through value. It used Purposive Sampling, there are 108 samples as respondents of all population in LPK Kharisma, LP3I and Borneo Training Center. The analysis technique used Structural Equation Modeling with Confirmatory Factor Analysis and Regression. The results showed that service quality factors have an effect on the level of satisfaction. but the trust and the value factors don’t have an effect on the level of satisfaction. Service quality factor have an effect on the trust and the value, which states that the trust factors have an effect on the value. There is an indirect influence of service quality factor on satisfaction through trust, but there isn’t an indirect influence of service quality factor on satisfaction through value.

FAKTOR KEBUDAYAAN, KELAS SOSIAL, SIKAP, KEPRIBADIAN DAN PERSEPSI YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KAIN SASIRANGAN DI KOTAMADYA BANJARMASIN Rusman Irwansyah; Nuril Huda; Ahmad Rifani
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 2 No. 3 (2014)
Publisher : Universitas Lambung Mangkurat

This research aimed to identify and analyze the influence of cultural factors (X1), social class (X2), attitude (X3), personality (X4), and perception (X5) simultaneously and partially on purchasing decisions of sasirangan cloth in the Municipality of Banjarmasin. The research was conducted using the Analysis Method i.e. Statistical Descriptive Analysis Methods used to generatean overview of the data that has been collected; Multiple Regression Analysis used to find the influence of the independent variable (X) on the dependent variable (Y) either simultaneously or partially; and Classical Assumption Test by using Ordinary Least Square (OLS) in order to get unbiased and efficient estimation values from multiple linear regression equation. The hypothesis testing was conducted by using the F test to examine the simultaneous effect of independent variable on dependent variable. The hypothesis testing was also done by using the T test to determine the effect of each independent variable on the dependent variable. The research results showed that the culture and perception factors were variables that significantly influenced the purchase decision of Sasirangan cloth in the Municipality of Banjarmasin

ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN (Studi Pada Perumahan Komplek Amd Permai Banjarmasin) Risnawati; Nuril Huda
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 2 No. 1 (2014)
Publisher : Universitas Lambung Mangkurat

The research aims to find out and analyze the effect of product quality and service quality towards consumer’s satisfaction. This research technique is using purposive sampling, as a sampel is inhabitant in residence of perumahan komplek AMD Permai Banjarmasin which is analyze using doubled regretion. The research shows that product quality plays quite a significant role towards consumer’s satisfaction. Service quality affects consumer’s satisfaction significant. And both product quality and service quality affects consumer’s satisfaction significant.

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